Collabs
Back in the Saddle: Ariat x Sendero Provisions Co.
A brand new, bigger-and-better-than-ever, limited-edition collection embodying the Spirit of the West and the Soul of the Wild.
Collabs
Forged in the Arena: Behind the Ariat x PBR Collection
Explore the Ariat x PBR collection: authentic PBR merch inspired by the toughest sport on dirt. This exclusive drop of footwear and apparel is for fans who live the Western lifestyle.
Western, Equestrian, Work
Ariat Jeans Are Made to Move: Unmatched Craftsmanship, Fit, and Durability
From the first sketch to the final stitch, Ariat jeans are designed for real life. We build denim that works as hard as the people who wear it. Whether you're riding, welding, or running a ranch, our jeans move with you, hold their shape, and look good doing it.
Western
The Best Jeans for Cowboy Boots: Fit Tips, Pairings, and How to Choose Denim and Wear Them Right
Jeans and cowboy boots just work. Always have. But if you’ve ever wondered which jeans actually fit over your boots without bunching, or how to stack denim like a pro, you’re in good company.
Athletes, Western
Celebrating National Day of the Cowboy with Pro Bull Rider John Crimber
Ariat Athlete and Professional Bull Rider John Crimber shares what being a cowboy means to him and why we should celebrate National Day of the Cowboy.
Work, How-Tos
How to Choose the Best Work Boots for Wide Feet
If you have wide feet, the right work boots can make all the difference. The wrong fit can lead to discomfort, fatigue, or even injury on the job. This guide will walk you through how to find the best wide-fit boots and dive into Ariat styles that are built for all-day comfort and support.
Work, How-Tos
How to Find the Best Wide Calf Work Boots: Five Essential Steps for Comfort and Fit
Finding work boots that truly fit, especially if you have wider calves, can be tough, but it shouldn't be a struggle. This guide breaks down five essential steps to help you find your best fit and highlights Ariat work boots designed with a roomier opening for easy, all-day wear.
Work
Why Metatarsal Boots are Essential for Trade Workers
Keeping your feet safe is essential if you work in construction, metalwork, or any hands-on trade. Metatarsal boots help protect the top of your foot from serious injuries caused by falling or rolling objects. The right boots can help keep you safe on-site.
Work
Arc Flash Safety and the Importance of AR Clothing: A Conversation with Heath Hunter, Head of Industrial Sales at Ariat
Staying safe on the job is more than just following rules—it’s about having the right gear. Learn about the latest OSHA arc flash regulations, AR vs. FR clothing, and what Ariat is doing to keep you protected and comfortable.