With the release of a new studio album, five Country Music Award nominations, and an invitation to join the Grand Ole Opry, it’s safe to say Ashley McBryde is staking her claim as an icon in the country music industry.

Designed in collaboration with Centinela Traditional Arts, our limited-edition collection pays homage to the Chimayo weaving tradition of New Mexico.

Ariat is honored to partner with organizations that share our values and extend our ability to help others in need.

Today’s modern rodeo is an exhibition of ranch skills and a celebration of the adventurous and rugged life of the working cowboy. Rodeo events like bronc riding and calf roping fall into two primary categories: roughstock and timed events.

Finding the perfect look for a tailgate party doesn’t have to be difficult. Consider the weather and dress for comfort and you’ll enjoy every moment leading up to the main event.

Western horseback riding developed with the working ranch men and women who shaped the cowboy culture of the American West. Get familiar with the types of Western riding disciplines like barrel racing, reining and trail riding.