Every Cowboy Has a Story
Every Cowboy Has a Story
Every Cowboy Has a Story

In celebration of National Day of the Cowboy, we’re spotlighting amazing Ariat athletes.

Every Cowboy Has a Story
Every Cowboy Has a Story
Every Cowboy Has a Story

In celebration of National Day of the Cowboy, we’re spotlighting amazing Ariat athletes.

What's Happening
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Next generation of rodeo so they say
Western, Athletes
“SO THEY SAY” EPISODE 13: The Next Generation of Rodeo
“SO THEY SAY” EPISODE 13: The Next Generation of Rodeo
“SO THEY SAY” EPISODE 13: The Next Generation of Rodeo

Their parents are the world's best rodeo athletes, and these kids are carrying on the legacy. Hear in their own words what it's like being a young competitor.

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2021-07-15
kent rollins standing in field
Western, Ariat Presents
Cowboy Spotlight: Kent Rollins
Cowboy Spotlight: Kent Rollins
Cowboy Spotlight: Kent Rollins

Kent Rollins is a cowboy, a cook, a storyteller, and a humorist. Just don’t call him a chef, because he doesn't like to get "full on fancy".

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2021-07-15
trevor brazile riding horse
Western, Athletes
Bring It Athlete Spotlight: Trevor Brazile
Bring It Athlete Spotlight: Trevor Brazile
Bring It Athlete Spotlight: Trevor Brazile

Most decorated PRCA Cowboy in history with 26 world champion titles​, Ariat Athlete Trevor Brazile exemplifies the phrase “Bring It.”

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2020-09-24
TOUGH COUNTRY
NEVER GIVE UP

Not even the loss of her thumb could keep breakaway roper Megan Lunak, from relearning the sport she loves.

TOUGH COUNTRY
NEVER GIVE UP

Not even the loss of her thumb could keep breakaway roper Megan Lunak, from relearning the sport she loves.

Did you know?
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waterproof cowboy work boots in water
How-Tos, Western
Are Cowboy Boots Waterproof?
Are Cowboy Boots Waterproof?
Are Cowboy Boots Waterproof?

Are cowboy boots waterproof? The answer is yes and no. Ariat is here to shed some light on which types of cowboy boots are waterproof. Learn more here.

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2021-05-21
3 women walking through hills
How-Tos, Western
5 Amazing Cowboy Boot Outfits for Women
5 Amazing Cowboy Boot Outfits for Women
5 Amazing Cowboy Boot Outfits for Women

The options for stylish cowboy boot outfits seem limitless—and even a little overwhelming. Learn more here on how to create stunning outfits with cowboy boots.

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2021-05-10
cowboys sitting on bench
How-Tos, Western
A Guide to Cowboy Boot Styles
A Guide to Cowboy Boot Styles
A Guide to Cowboy Boot Styles

Cowboy boot styles span many shapes, sizes, and materials for all personalities and occasions. Styles range from traditional to dress boots to work boots.

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2021-02-21
IN THE NEWS
Inside Hook Profiles A Day in the Life of Ariat Athlete Ezekiel Mitchell
Inside Hook Profiles A Day in the Life of Ariat Athlete Ezekiel Mitchell
Inside Hook Profiles A Day in the Life of Ariat Athlete Ezekiel Mitchell

Published 1.23.2020

New York Magazine Names Ariat’s Western Heritage R Toe a Customer Favorite!
New York Magazine Names Ariat’s Western Heritage R Toe a Customer Favorite!
New York Magazine Names Ariat’s Western Heritage R Toe a Customer Favorite!

Published 3.5.2020

People Sits Down with Ariat Athlete Najiah Knight
People Sits Down with Ariat Athlete Najiah Knight
People Sits Down with Ariat Athlete Najiah Knight

Published 2.4.2020

Our community in action
Ariat Giving
Ariat Giving
Ariat Giving
So They Say | EXCLUSIVE ONLINE SERIES
So They Say | EXCLUSIVE ONLINE SERIES
So They Say | EXCLUSIVE ONLINE SERIES