It’s almost rodeo time in Las Vegas! Here’s where you can find us.
Ariat Artist Annie Bosko is defying traditional country norms and captivating audiences worldwide. While she continues to make waves in the music industry, one thing remains unchanged – her commitment to staying true to herself.
We’re proud to partner with the National Medal of Honor Museum to help commemorate the heroes who have shaped our nation’s history and inspired its future with their acts of courage.
We’ve done a lot in three decades—and it’s all thanks to you! We’re celebrating with a look back at the people, products, and passion that have defined our journey.
Draw inspiration for your look this season with these cute winter outfits with cowboy boots. Whether you’re attending weddings and holiday parties or riding in the arena, browse our style recommendations on how to wear cowboy boots in the winter.
This Halloween, step into the world of the Wild West with these fantastic cowboy and cowgirl costume ideas with our step-by-step guide to find the best pair of cowboy boots for each costume.
A bold new collection embodying the Spirit of the West and the Soul of the Wild.
Designed in collaboration with Centinela Traditional Arts, our limited-edition collection pays homage to the Chimayo weaving tradition of New Mexico.
Maycon Moura discovered his passion for stock dog training when he was just sixteen years old. Over years of dedicated experience, he’s refined his training approach and identified the most effective ways to train stock dogs. Learn some of his top tips here!
Boot up for an unforgettable music experience! GRAMMY Award® winner and Ariat Artist Ashley McBryde is about to embark on her highly anticipated “The Devil I Know” tour, proudly presented by Ariat.
Cord McCoy, renowned bull rider and stock contractor, shares with us his journey in the rodeo world and the extraordinary bond he shares with his star bull, Ridin Solo. Discover what it takes to manage top-quality bucking bulls year after year.
Headed to a line dance but not sure which boots to dance in? This guide can help you pick a pair of dancing boots that will keep you on the floor all night long.
Function or fashion, everyone’s got a toe type that feels just right. Find the one that suits you with our helpful guide to cowboy boot toe styles.
Finding the perfect look for a tailgate party doesn’t have to be difficult. Consider the weather and dress for comfort and you’ll enjoy every moment leading up to the main event.
Boot care is essential for getting maximum performance and life out of your boots. We've put together this comprehensive guide to show you how to clean cowboy boots properly, along with additional tips and tricks for cleaning leather cowboy boots.
If you’re visiting Texas and need a pair of cowboy boots, Fort Worth has what you’re looking for at the Ariat Brand Shop! Discover all that Cowtown offers by exploring the things to do at Fort Worth Stockyards, from shopping Western stores to dining at local Fort Worth restaurants.
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Going Western with your wedding? Learn how to find the right cowboy boots to wear with your wedding dress.
Whether your vibe is casual or formal this summer, cowboy boots are versatile enough to match any outfit. Discover our tips for styling your summer cowboy boots outfits.
When you mess with these bull riders, you get the horns.
Brooke Teixeira, our Senior Product Manager for Western Denim, is a quintessential cowgirl. Beyond helping launch some of our most successful Western boots and jeans, she's also making waves in the Western world.
Our newest collab with lifestyle brand Western Aloha captures the carefree spirit of the big island of Hawaii.
World-class design and craftsmanship means every Ariat boot is built to last. Ariat Reboot makes it easy to sell and shop secondhand, helping our boots stay where they belong: in the stirrup, on the ranch, or by the door, waiting for their next adventure.
Share your photos with us for the chance to be featured.
Holly Andrews-Kramer, our English Performance Specialist, was the first employee here at Ariat. For 30 years she has played a major role in bringing innovation and cutting-edge technology to our most-loved riding boots.
Hailey Kinsel has risen through the barrel racing ranks to become a star in the sport, captivating many with her impressive runs and unwavering courage. We sat down with her to learn more about her path to rodeo stardom and her hopes to inspire other young women striving for success.
In celebration of International Women’s Day, we sat down with our CEO and founder, Beth Cross, to learn more about the early days of Ariat and the importance of paving your own path.
It’s Houston Livestock Show and Rodeo time! Get the scoop on the attractions, entertainment, and events—including our competing Ariat athletes.
As a young boy in the Compton Jr. Posse program, Randy Savvy dreamed of making a difference. Little did he know that he would eventually be leading the very same program that shaped his childhood under a new name -- Compton Junior Equestrians. While the name might be different, the life lessons it teaches inner-city youth are the same.
Cowboy boots are among the most versatile footwear on the planet. From working around the barn to line dancing downtown, you can wear your cowboy boots for all occasions and in all weather.
The benefits of lace work boots go beyond style. Our lace-up work boots offer maximum protection and all-day comfort to keep you on the job.
Barrel racing is one the most exciting events on horseback, and nobody knows the rodeo sport better than Ariat-sponsored rider Hailey Kinsel. Together, we've put together a beginner's guide to barrel racing to help you learn more about this popular sport.
Western horseback riding developed with the working ranch men and women who shaped the cowboy culture of the American West. Get familiar with the types of Western riding disciplines like barrel racing, reining and trail riding.
Today’s modern rodeo is an exhibition of ranch skills and a celebration of the adventurous and rugged life of the working cowboy. Rodeo events like bronc riding and calf roping fall into two primary categories: roughstock and timed events.
With the release of a new studio album, five Country Music Award nominations, and an invitation to join the Grand Ole Opry, it’s safe to say Ashley McBryde is staking her claim as an icon in the country music industry.
During summer, cooling shirts are a must-have to beat the heat. Learn how to choose the best moisture-wicking work shirts to stay comfortable and protected from the sun.
Which Ariat boot are you based on your birth month? Find out here!
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Finding the right pair of socks for cowboy boots can do more than just prevent blisters and sore feet. Learn about the best cowboy boot socks for ultimate comfort and style.
English Riding Styles Explained
Although English and Western horseback riding have many similarities, it only requires a glance at what a rider is wearing to know which style they practice. English riders are distinguished by their attire and unique English disciplines. Many English events and styles use a close contact saddle, also known as a jumping saddle. Understanding the history and basic types of English riding helps you to appreciate this fascinating equestrian style.
Teaching a child to ride horses includes everything from horsemanship and ground handling to tacking up and riding position. Children learn discipline and life skills through this enriching sport that leads to a lifelong passion for many riders.
What are the lightest work boots? When it comes to picking lightweight work boots, pay close attention to the toe type to find the right pair.
Boot your kids up for back-to-school in styles they’ll love all year. With comfortable, classic styles and extra wiggle room, your kids will be ready for the classroom, playground, and everywhere in between.
Cheyenne, Wyoming is an iconic rodeo destination for cowboys around the globe. Get a glimpse at true cowboy culture this summer in Cheyenne with help from our local guide.
What are the most comfortable work boots? The days of uncomfortable work boots are long gone. Here’s how to choose work boots that will keep you comfortable all day.
Adventure awaits in the Rocky Mountains. Experience the true spirit of the Wild West this summer in Montana with help from our local guide.
What are the best work boots for concrete surfaces? When it comes to picking the best boots for working on concrete all day, finding a pair that reduces the impact of each step is key.
Hope Glynn is an award-winning equestrian, coach and clinician. But her greatest accomplishment to date? Being a mother and mentor to her daughter, Avery.
The options for food, music and fun in Nashville are endless. We’ve rounded up some of our favorite spots in Music City that you won’t want to miss on your next trip.
Ariat jeans are fan favorites for all the right reasons: thoughtful details, long-lasting durability, and expanded sizing for a terrific fit to name a few. Find out why Ariat jeans are a cut above the rest.
Alter your jeans so they fit your unique style. Here are a few of our favorite techniques to let down your denim hem, cut a side slit in your jeans, and customize your cutoffs.
Cutoff jean shorts are a classic closet staple that any denim lover should own. Not only are they easy to wear, but they are even easier to make. Here’s how to cut your jeans into shorts.
Refresh an old favorite pair of denim with some sew-on patches. All you need are a few tools and some simple sewing techniques.
Distress your favorite denim for an individualized look. Here's how to create rips in your jeans.
Repairing holes or tears in your jeans can be easy with some simple sewing techniques. Learn how to sew a hole in your jeans so you can wear your favorite pair again.
Customize your jeans and show off your retro style with simple sew-on patches.
Jenni Smith is no stranger to the world of horses, and it’s one of the many reasons she is invaluable on the Ariat product team.
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Premiering February 6 on the Cowboy Channel, Unbroken tells the story of six-time bareback world champion Kaycee Feild.
Meet the 17-year-old who is taking on the world one jump at a time, all while inspiring other youth to get into the sport.
Wondering how to clean muck boots? We’re here to help.
The best men’s farm boots are those that can handle dynamic working conditions — and look sharp doing it.
The best farm boots for women are those that can handle dynamic working conditions — and look good doing it.
Are muck boots waterproof? Yes! A good pair of muck boots are made with a waterproof outer material and will protect your feet from getting wet.
Looking for the perfect gifts for horse owners and horse lovers in your life? Here are some gift ideas for horse lovers of all experience levels.
Get to know Shane Holman — the brains behind the boot styles you see at Ariat season after season.
Central Florida is horse country (and it's also the location of our fourth brand shop). We’ve put together a local guide to help you plan your next visit in Ocala.
Get to know the most decorated PRCA Cowboy in history with 26 world champion titles.
Hispanic Heritage Month kicks off this year on September 15. In celebration, we’re spotlighting Mexico’s traditional horsemen, the charros.
In this episode of "So They Say," we spoke to Keyshawn Whitehorse, Ryan Dirteater, and Najiah Knight to learn how their Native American heritage has influenced their sport.
Find out why these pieces are our athletes favorites for summer riding gear.
In this episode of "So They Say," Kate Harrison sits down with Brianna Noble (Mulatto Meadows) and Randy Savvy (Compton Cowboys).
John offers advice to riders on how to spot an ideal hunter, techniques to enhance your “eye," and explains how to not only achieve, but maintain success.
Kent Rollins is a cowboy, a cook, a storyteller, and a humorist. Just don’t call him a chef, because he doesn't like to get "full on fancy".
Their parents are the world's best rodeo athletes, and these kids are carrying on the legacy. Hear in their own words what it's like being a young competitor.
National Day of the Cowboy was founded in 2005 and falls on the fourth Saturday in July. It was founded to recognize the stoic, hardworking symbol of the American West.
“Secretariat ran flat into legend, started running right out of the gate and never stopped…” – William Nack for Sports Illustrated
In this episode of ‘So They Say”, Kate Harrison sits down with Kaycee Feild, 5X World Champion Bareback Rider and father of three.
Are cowboy boots waterproof? The answer is yes and no. Ariat is here to shed some light on which types of cowboy boots are waterproof. Learn more here.
What are the Best Cowboy Boots for High Arches? The best cowboy boots for high arches have engineered foot support technology for max support. Learn more here.
The options for stylish cowboy boot outfits seem limitless—and even a little overwhelming. Learn more here on how to create stunning outfits with cowboy boots.
In this episode of ‘So They Say”, Kate Harrison sits down with Jackie Hobbs-Crawford, 20X WPRA World Champion Breakaway Roper and mom of three.
Find the best cowboy boots for wide feet. Our guide makes the search for both men's and women's wide cowboy boots a whole lot easier. Learn more here.
Authentic, trustworthy, determined, passionate. Ask any of the world’s best cowboys and these are the words you hear again and again as they describe Kendra Santos.
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Here's to the fearless and fierce, inspired and empowered women who do it all and then some.
There’s nothing like that perfect pair of boots that look great and feel great.
Not sure what to wear to a country concert? Then check out our country music concert style guide for women. Get ideas for your next country concert outfit.
We're proud to offer the first zip up cowboy boots for ranchers and riders with limb loss or foot complications.
At Ariat, we value our deep connections with the outdoors – from the materials we use in our products to the members of our community who spend their days outside.
What are roper boots? Roper boots are a Western boot variant built for different purposes than the traditional cowboy boot. Learn more about ropers here.
When thinking about what to wear with cowboy boots, modern boot styles, colors, and design present ample options for all tastes and personalities.
To develop our new women’s work collection, we fit and tested on women who farm, ranch, and build, making hundreds of small changes along the way to give women work clothing made for how women move.
One big question our customers have is whether to go with a square toe vs. pointed toe cowboy boot. Don’t worry, we’ll help you find the right toe shape!
Four-time Olympian and United States Equestrian Beezie Madden leads a masterclass series for riders of every level.
In celebration of International Women’s Day, we recently spoke with a number of the incredible women in our Ariat family about what it means to be a leader and how, like Beth, they are blazing new trails.
Our newest brand shop officially opens at Fifth and Broadway in Nashville.
The Roper vs the Cowboy Boot - What's the difference between a roper boot and a cowboy boot? While very similar, there are key differences in style and design.
Cowboy boot styles span many shapes, sizes, and materials for all personalities and occasions. Styles range from traditional to dress boots to work boots.
From breaking in to cleaning, cowboy boot care can be a simple process—and even become a ritual. Learn more here on how to care for cowboy boots.
With so many different boots and jean styles available, it can be hard to know how to wear cowboy boots and jeans. These ideas will get you on the right track.
Black Cowboys have inspired much of what we have come to know about cowboy and Western culture today.
We hear it all the time: Should you wear jeans tucked into cowboy boots? The answer is more complicated than just yes or no.
Check out our interview with 4x Olympian and US Equestrian, Beezie Madden.
Welcome, Brianna Noble, to the Ariat Family! The lifelong equestrian and founder of non-profit, Humble, is on a mission to make horseback riding accessible to all.
Director of Design Hollin Norwood’s Creative Spirit Drove Him to a Love of Leather. A craftsman at his core, Hollin isn’t afraid to get his hands dirty when sourcing the best possible raw materials for Ariat’s diverse collection of boots.
This video and how-to guide shows you how to clean leather riding boots to keep your riding boots in condition for a long time to come.
What are muck boots? Muck boots are used for a variety of purposes and are designed to keep your feet dry & clean when outdoors. Learn about muck boots here.
How to fit half chaps- To ensure your new half chaps fit perfectly, follow these instructions for measuring and finding your size.
Learn how to fit cowgirl boots and find the perfect size. In this how-to, you'll find out how cowgirl boots should fit and which toe shape you should choose.
Join us with 2020 PBR World Champion and Ariat Athlete, José Vitor Leme, as he shares his beginnings, motivations, what it takes to compete with the best, and his recent world title.
The 19-time WPRA World Champion will compete in the Breakaway Roping World Championship.
This holiday season, we are thankful for our family, friends and Ariat community, and wish you a happy, healthy holiday.
Follow these easy steps to polish leather boots and make them look like new again. Read this and other boot care guides from Ariat Two24.
Bison leather is one of the toughest, best looking leathers available. Learn why bison leather is great and meet our favorite bison leather boots.
Suede is an amazingly stylish material, but keeping it clean? Learn how to clean suede boots and shoes with these surefire DIY techniques.
If you’ve been waiting to get in on the sneaker game, now’s your chance.
In this special Veteran’s Day So They Say episode, we sit down with Jake Wood, Co-Founder and CEO of Team Rubicon to learn about how the organization got started, the active role the group has taken in response to the COVID-19 pandemic, and give a special thank you to Veterans.
Learn how to fix scuffed leather boots with our step-by-step guide and bring your boots back to life.
In this episode, we spoke with our head of denim design to hear her insights on the denim design process, finding inspiration, and the importance innovation plays in creating your favorite jeans.
Wondering how to fit cowboy boots or how your cowboy boots should fit? Get our step-by-steps here and learn more on how to fit your next pair of cowboy boots.
How to fit tall riding boots- For optimal function and appearance, tall riding boots should fit snug, which means finding the perfect fit for you.
Connection to the land, respect for animals, and love for family.
In Episode 5, we are pleased to welcome Grammy-nominated country singer, Ashley McBryde.
In Episode 4, we are pleased to welcome Randy Savvy of the Compton Cowboys. Join us as we talk community, legacy, and sharing the tradition of horsemanship with future generations.
In Episode 3, don’t miss our interview with 25x World Champion All-Around Cowboy, Trevor Brazile. We will discuss family, horses, heroes, and which rodeo moments meant the most.
In Episode 2, meet special guests the Diesel Brothers.
First up in Kate’s interview seat is Ariat CEO and co-founder, Beth Cross, who talks about her lifelong love of horses, Ariat’s founding, and her vision for the future.
To the farmers and ranchers who feed us, the tradesmen and women who keep us running, the industrial professionals who help us feel safe and power our homes, the healthcare workers and civil servants who keep us healthy and protect us, we celebrate you.
We are excited to introduce "So They Say," our new online series on Facebook LIVE and welcome Kate Harrison as our host. Throughout this series, Kate will sit down with storytellers from every walk of life from our athletes, partners, employees, and many more.