Technology, Ariat-Presents
“SO THEY SAY” EPISODE 10: ADAPTIVE FOOTWEAR
“SO THEY SAY” EPISODE 10: ADAPTIVE FOOTWEAR
“SO THEY SAY” EPISODE 10: ADAPTIVE FOOTWEAR

We're thrilled to introduce the first pull-on boots for cowboys, ranchers, and riders with limb loss or foot complications.

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2021-04-14
mountain landscape
Technology
Our Commitment to Giving Back to the Great Outdoors
Our Commitment to Giving Back to the Great Outdoors
Our Commitment to Giving Back to the Great Outdoors

At Ariat, we value our deep connections with the outdoors – from the materials we use in our products to the members of our community who spend their days outside.

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2021-04-14
How to Make Boots More Comfortable
How-Tos, Western
6 Ways to Make Your Boots More Comfortable
6 Ways to Make Your Boots More Comfortable
6 Ways to Make Your Boots More Comfortable

There’s nothing like that perfect pair of boots that look great and feel great.

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2021-04-26
woman with hay
Work
Meet the Women Behind Ariat’s Women’s Workwear
Meet the Women Behind Ariat’s Women’s Workwear
Meet the Women Behind Ariat’s Women’s Workwear

To develop our new women’s work collection, we fit and tested on women who farm, ranch, and build, making hundreds of small changes along the way to give women work clothing made for how women move.

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2021-03-29
beezie madden with horse
English, Ariat Presents
IN THE CLASSROOM
IN THE CLASSROOM
IN THE CLASSROOM

Four-time Olympian and United States Equestrian Beezie Madden leads a masterclass series for riders of every level.

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2021-03-15
ambassadors
IN CELEBRATION OF WOMEN BLAZING NEW TRAILS
IN CELEBRATION OF WOMEN BLAZING NEW TRAILS
IN CELEBRATION OF WOMEN BLAZING NEW TRAILS

In celebration of International Women’s Day, we recently spoke with a number of the incredible women in our Ariat family about what it means to be a leader and how, like Beth, they are blazing new trails.

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2021-03-07
neon sign blame it on my boots
Western
Ariat Arrives in Music City
Ariat Arrives in Music City
Ariat Arrives in Music City

Our newest brand shop officially opens at Fifth and Broadway in Nashville.

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2021-03-04
man riding rodeo horse
Western
The Legacy of Bill Pickett & the History of the Black Cowboy
The Legacy of Bill Pickett & the History of the Black Cowboy
The Legacy of Bill Pickett & the History of the Black Cowboy

Black Cowboys have inspired much of what we have come to know about cowboy and Western culture today.

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2021-02-04
Beezie Madden riding horse
English
“SO THEY SAY” EPISODE 9: SPECIAL GUEST BEEZIE MADDEN
“SO THEY SAY” EPISODE 9: SPECIAL GUEST BEEZIE MADDEN
“SO THEY SAY” EPISODE 9: SPECIAL GUEST BEEZIE MADDEN

Check out our interview with 4x Olympian and US Equestrian, Beezie Madden.

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2021-01-15
man riding horse
Western, Ariat Presents
Tough Country
Tough Country
Tough Country

Connection to the land, respect for animals, and love for family.

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2020-01-05
Brianna Noble with two horses
Ambassadors
Ariat Ambassador Brianna Noble
Ariat Ambassador Brianna Noble
Ariat Ambassador Brianna Noble

Welcome, Brianna Noble, to the Ariat Family! The lifelong equestrian and founder of non-profit, Humble, is on a mission to make horseback riding accessible to all.

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2020-01-04
two men cutting leather
Technology
Ariat Craftsmanship: A Love of Leather
Ariat Craftsmanship: A Love of Leather
Ariat Craftsmanship: A Love of Leather

Director of Design Hollin Norwood’s Creative Spirit Drove Him to a Love of Leather. A craftsman at his core, Hollin isn’t afraid to get his hands dirty when sourcing the best possible raw materials for Ariat’s diverse collection of boots.

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2021-01-04
ariat english riding boots
How-Tos, English
How to Clean Riding Boots
How to Clean Riding Boots
How to Clean Riding Boots

This video and how-to guide shows you how to clean leather riding boots to keep your riding boots in condition for a long time to come.

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2020-12-19
How-Tos, English
How to Fit Half Chaps
How to Fit Half Chaps
How to Fit Half Chaps

How to fit half chaps- To ensure your new half chaps fit perfectly, follow these instructions for measuring and finding your size.

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2020-12-15
woman putting on cowgirl boots
How-Tos, Western
How to Fit Cowgirl Boots
How to Fit Cowgirl Boots
How to Fit Cowgirl Boots

Learn how to fit cowgirl boots and find the perfect size. In this how-to, you'll find out how cowgirl boots should fit and which toe shape you should choose.

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2020-12-15
José Vitor Leme
Western, Athletes
“SO THEY SAY” EPISODE 8: FEATURING JOSÉ VITOR LEME
“SO THEY SAY” EPISODE 8: FEATURING JOSÉ VITOR LEME
“SO THEY SAY” EPISODE 8: FEATURING JOSÉ VITOR LEME

Join us with 2020 PBR World Champion and Ariat Athlete, José Vitor Leme, as he shares his beginnings, motivations, what it takes to compete with the best, and his recent world title.

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2020-12-10
Wedding Cowboy Boots
How-Tos, Western
Style Guide: Wedding Dress with Cowboy Boots
Style Guide: Wedding Dress with Cowboy Boots
Style Guide: Wedding Dress with Cowboy Boots

Going western with your wedding? Learn more about pairing a wedding dress with cowboy boots and finding the right cowboy boots to wear with your wedding dress.

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2020-12-03
Jackie Crawford
Athletes
Ariat Athlete Jackie Crawford Making History
Ariat Athlete Jackie Crawford Making History
Ariat Athlete Jackie Crawford Making History

The 19-time WPRA World Champion will compete in the Breakaway Roping World Championship.

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2020-12-01
Western
Happy Thanksgiving
Happy Thanksgiving
Happy Thanksgiving

This holiday season, we are thankful for our family, friends and Ariat community, and wish you a happy, healthy holiday.

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2020-11-23
How to Polish Leather Boots
How-Tos
How to Polish Leather Boots
How to Polish Leather Boots
How to Polish Leather Boots

Follow these easy steps to polish leather boots and make them look like new again. Read this and other boot care guides from Ariat Two24.

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2020-11-11
3 Ways To Style a Women’s Sneaker
How-Tos
3 Ways To Style a Women’s Sneaker
3 Ways To Style a Women’s Sneaker
3 Ways To Style a Women’s Sneaker

If you’ve been waiting to get in on the sneaker game, now’s your chance.

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2020-11-11
How-Tos
3 Ways To Style Men’s Sneakers
3 Ways To Style Men’s Sneakers
3 Ways To Style Men’s Sneakers

Did you know you can take this classic style from day to night?

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2020-11-11
Jake Wood from Team Rubicon
“SO THEY SAY” EPISODE 7: FEATURING TEAM RUBICON’S JAKE WOOD
“SO THEY SAY” EPISODE 7: FEATURING TEAM RUBICON’S JAKE WOOD
“SO THEY SAY” EPISODE 7: FEATURING TEAM RUBICON’S JAKE WOOD

In this special Veteran’s Day So They Say episode, we sit down with Jake Wood, Co-Founder and CEO of Team Rubicon to learn about how the organization got started, the active role the group has taken in response to the COVID-19 pandemic, and give a special thank you to Veterans.

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2020-11-11
bison leather boots
how-tos
Premium Leather 101: What Is Bison Leather?
Premium Leather 101: What Is Bison Leather?
Premium Leather 101: What Is Bison Leather?

Bison leather is one of the toughest, best looking leathers available. Learn why bison leather is great and meet our favorite bison leather boots.

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2020-11-11
how to clean suede boots and shoes
How-Tos
How to Clean Suede Leather Boots & Shoes
How to Clean Suede Leather Boots & Shoes
How to Clean Suede Leather Boots & Shoes

Suede is an amazingly stylish material, but keeping it clean? Learn how to clean suede boots and shoes with these surefire DIY techniques.

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2020-11-11
How to Fix Scuffed Leather Boots & Shoes
How-Tos
How to Fix Scuffed Leather Boots & Shoes
How to Fix Scuffed Leather Boots & Shoes
How to Fix Scuffed Leather Boots & Shoes

Learn how to fix scuffed leather boots with our step-by-step guide and bring your boots back to life.

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2020-11-11
Jen Shaw So They Say Ariat
“So they say” episode 6: special guest Jen Shaw
“So they say” episode 6: special guest Jen Shaw
“So they say” episode 6: special guest Jen Shaw

In Episode 6, join us for a deep dive into denim with our head of denim design, Jen Shaw. She'll share insights on the denim design process, finding inspiration, and the importance innovation plays in creating your favorite jeans.

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2020-10-23
Hand cleaning cowboy boot with water
How-Tos, Western
How to clean cowboy boots
How to clean cowboy boots
How to clean cowboy boots

Boot care is essential for getting maximum performance and life out of your boots. We've put together this comprehensive guide to show you how to clean cowboy boots properly, along with some extra tips and hacks for cleaning leather cowboy boots.

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2020-10-21
Woman putting on Ariat English riding boot
How-Tos, English
How to Fit Tall Riding Boots
How to Fit Tall Riding Boots
How to Fit Tall Riding Boots

How to fit tall riding boots- For optimal function and appearance, tall riding boots should fit snug, which means finding the perfect fit for you.

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2020-10-21
man fitting Ariat cowboy boots
How-Tos, Western
How Do You Fit Cowboy Boots
How Do You Fit Cowboy Boots
How Do You Fit Cowboy Boots

Wondering how to fit cowboy boots or how your cowboy boots should fit? Get our step-by-steps here and learn more on how to fit your next pair of cowboy boots.

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2020-10-21
Ariat X Compton Cowboys Collaboration
Ambassadors
Ariat & Compton Cowboys Collection
Ariat & Compton Cowboys Collection
Ariat & Compton Cowboys Collection

“Streets raised us. Horses saved us” -Randy Hook, Executive Director of Compton Cowboys

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2020-10-15
Western, Athletes, Ariat Presents
Bring It Athletes
Bring It Athletes
Bring It Athletes

Your Heart. Your Grit. Your Determination. See how Ariat Athletes BRING IT every day.

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2020-09-21
Ashley McBride for Ariat
Ambassadors
“So they say” episode 5: special guest Ashley Mcbride
“So they say” episode 5: special guest Ashley Mcbride
“So they say” episode 5: special guest Ashley Mcbride

In Episode 5, we are pleased to welcome Grammy-nominated country singer, Ashley McBryde.

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2020-09-18
Ambassadors
“So they say” episode 4: special guest randy savvy
“So they say” episode 4: special guest randy savvy
“So they say” episode 4: special guest randy savvy

In Episode 4, we are pleased to welcome Randy Savvy of the Compton Cowboys. Join us as we talk community, legacy, and sharing the tradition of horsemanship with future generations.

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2020-07-17
Western, Athletes
“SO THEY SAY” EPISODE 3: FEATURING TREVOR BRAZILE
“SO THEY SAY” EPISODE 3: FEATURING TREVOR BRAZILE
“SO THEY SAY” EPISODE 3: FEATURING TREVOR BRAZILE

In Episode 3, don’t miss our interview with 25x World Champion All-Around Cowboy, Trevor Brazile. We will discuss family, horses, heroes, and which rodeo moments meant the most.

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2020-06-26
“SO THEY SAY” EPISODE 2: FEATURING THE DIESEL BROTHERS
“SO THEY SAY” EPISODE 2: FEATURING THE DIESEL BROTHERS
“SO THEY SAY” EPISODE 2: FEATURING THE DIESEL BROTHERS

In Episode 2, meet special guests the Diesel Brothers.

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2020-06-05
“SO THEY SAY” EPISODE 1: FEATURING BETH CROSS
“SO THEY SAY” EPISODE 1: FEATURING BETH CROSS
“SO THEY SAY” EPISODE 1: FEATURING BETH CROSS

First up in Kate’s interview seat is Ariat CEO and co-founder, Beth Cross, who talks about her lifelong love of horses, Ariat’s founding, and her vision for the future.

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2020-05-15
Ariat Presents
So They Say
So They Say
So They Say

We are excited to introduce "So They Say," our new online series on Facebook LIVE and welcome Kate Harrison as our host. Throughout this series, Kate will sit down with storytellers from every walk of life from our athletes, partners, employees, and many more.

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2020-05-14
man wearing Ariat softshell jacket getting into a tractor
Western
Ariat update and feeding the country
Ariat update and feeding the country
Ariat update and feeding the country

To the farmers and ranchers who feed us, the tradesmen and women who keep us running, the industrial professionals who help us feel safe and power our homes, the healthcare workers and civil servants who keep us healthy and protect us, we celebrate you.

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2020-05-07
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