Meet us in Vegas: National Finals Rodeo
It’s almost rodeo time in Las Vegas! Here’s where you can find us.
December is fast approaching, and it’s one of our favorite times of the year at Ariat. Not only do we love holiday gifting, but it’s also the time of year when we head to Las Vegas, Nevada, for all the festivities surrounding the National Finals Rodeo.
In early December, Las Vegas transforms into a cowboy and cowgirl’s ultimate vacation destination, hosting events ranging from shopping and concerts to world-class rodeo competitions.
We’re excited to be a part of this year’s events, and here’s where you can find us during the rodeo in Las Vegas.
Cowboy Christmas (December 4–13)
A Las Vegas tradition since 1986, Cowboy Christmas returns to the South Hall of the Las Vegas Convention Center to draw the best western vendors from across the country.
The free event is the best place to find your favorite Ariat items. Come by the Ariat booths in spaces #2321 and #3029 for exclusive products, athlete appearances, and more.
If you’re looking to shop beyond boots, you will also find 350+ additional vendors specializing in custom-made jewelry, spurs, furniture, art, home goods, and more.
Cowboy Christmas runs daily from December 4–13 from 9 am to 4 pm.
New Ariat Collections
To get you rodeo-ready, we're highlighting some exciting new collections at our booths this year:
Booth #2321 at Cowboy Christmas will have an exciting denim-themed boutique feel, showcasing fresh styles that push the boundaries of Western denim. The spotlight will be on the latest men’s and women’s jeans, denim shirts, and denim jackets from our exclusive Denim Shop.
Booth #3029 will feature a broader assortment of Ariat clothing, boots, shoes, and accessories. Find your perfect denim fit, shop the hottest women's western fashion trends, or pick up a pair of Futurity or premium Bench Made boots.
Plus, we’ll have special holiday deals, perfect for gifting or treating yourself:
- Buy 2 pairs of jeans, get 1 free
- Free denim tote with your $200+ boot purchase, also available in-store
Ariat World Series of Team Roping (December 5–14)
We are proud to be the title sponsor of the Ariat World Series of Team Roping, one of today's fastest-growing rodeo sports. Hosted at the South Point Hotel & Casino, this event offers free admission and a guaranteed good time.
Started in 2006 as a recreational diversion for cowboys during the rodeo finals in Vegas, the World Series of Team Roping has exploded into the richest team roping event and the second-richest equine event in the world. Ask anyone within the team roping industry, and they’ll say the same thing—this is a rodeo sport anybody can enjoy.
If you’re unfamiliar with team roping, the event and division numbers may be confusing. Think of it this way: it’s similar to sports like golf, where there is a global handicap system for all levels of team ropers. The higher the number, the smaller the handicap (and the more skilled the ropers will be). The roping number represents the combined handicap numbers of the two partners.
Ariat World Series of Team Roping welcomes ropers 21 and over across all skill levels, so you might see some amateurs and well-seasoned ropers (like our very own Ariat Athletes).
For the full event schedule, click here.
If you haven’t shopped enough at Cowboy Christmas, stop by NRS for all Ariat World Series of Team Roping commemorative apparel and your favorite Ariat products. Our must-see booth in the Cinch Western Gift Show at the South Point Arena Concourse is your spot for all things denim, boots, shoes, and clothing—open daily from December 5–14, from 8 am to 5 pm.
Ariat Athletes
We’re proud to partner with world-class athletes at the National Finals Rodeo this year. Watch the following Ariat athletes give it their all at the Thomas & Mack Center for ten straight nights of nothing but action-packed rodeo.
Bareback Riding
- Kade Sonnier
Steer Wrestling
- Dakota Eldridge
- JD Struxness
Team Roping
- Jake Long
Put on Your Party Boots
A night out on the town is the perfect opportunity to sport your best rodeo-ready looks. And when it comes to Vegas—the bolder, the better. Check out the men’s exotic cowboy boots and women’s western fashion favorites at the Ariat Flagship store on the Strip for everything you need to look and feel great during the rodeo.
Why not raise a glass with us while you pick out the perfect fit? December 4 through 7, you can shop, sip, and dance your way through three days of in-store fun you won’t want to miss.
- Thursday, December 4
1-4 pm: Live music with 615 House
- Friday, December 5
10 am–5 pm: Daniel Diamond pop-up and The Diamond Bar customization
2–5 pm: Live music with 615 House and complimentary cocktails
- Saturday, December 6
1-4 pm: Live set with DJ Brandi Cyrus, custom boot and jean painting with Laurén the Leather Painter, and complimentary cocktails
- Sunday, December 7
1-4 pm: Custom boot and jean painting with Laurén the Leather Painter, and complimentary cocktails
We’ll keep all that good energy going the following weekend with in-store appearances from our Ariat Athletes and The Ariat Monster Party:
12-12:45 pm: Panel interview with Ariat Athletes Trevor Brazile, Kaycee Feild, and Bobby Mote
1-2 pm: Autograph signing
- -
11 am-5 pm: Live music, chainstitching with denim purchase, and complimentary Monster barber cuts
- -
11 am-5 pm: Live music, chainstitching with denim purchase, and complimentary Monster barber cuts
Ariat Brand Shop at 63 CityCenter, Las Vegas, 3716 So Las Vegas Blvd Suite 2.05 Las Vegas, NV 89109
Getting glammed up in your Ariat best wouldn’t be complete without some tunes, so we’ve compiled a Spotify playlist filled with our favorite songs for your nights out in Vegas.
We’ll be sporting Casanovas, flare jeans, and our favorite shirts, and would love to see how you style yours! Don’t forget to tag us, showing off your rodeo-ready look with #MyAriat.
The Rodeo Might Be Over, But the Night’s Not
Join us at Jason Aldean’s Kitchen + Bar in Las Vegas for the official Ariat After Party, happening every night December 4-13, starting at 9pm. Kick back with drink specials, live music, and southern comfort food—no cover required.
Jason Aldean’s Kitchen | 63 CityCenter 3716 S Las Vegas Blvd, Las Vegas, NV 89109 Valet / Rideshare drop at 63 CityCenter between Harmon and Las Vegas Blvd
*Excludes December 9. Closed for a private event.
With all the festivities around the National Finals Rodeo in Vegas this year, it’s easy to see why we’re excited. For daily updates on where you can find us, follow us on Instagram and TikTok. We hope to see you there!
