Western

Meet us in Vegas: Ready to Rodeo

Meet us in Vegas: Ready to Rodeo

Meet us in Vegas: Ready to Rodeo

It’s almost rodeo time in Las Vegas! Here’s where you can find us.

2021-11-17

December is fast approaching and it’s one of our favorite times of the year at Ariat. Not only do we love holiday gifting, but it’s also the time of the year when we head to Las Vegas, Nevada for all the festivities surrounding the rodeo.

During the first two weeks of December, Las Vegas transforms into a cowboy and cowgirl’s ultimate vacation destination as it hosts events spanning from shopping and concerts to world-class western sporting competitions.

We’re excited to be a part of this year’s events, and here’s where you can find us during the rodeo in Las Vegas.

Meet us in Vegas

The Cowboy Channel Cowboy Christmas (December 1-11)

A Las Vegas tradition since 1968, the Cowboy Channel Cowboy Christmas returns to the South Hall of the Las Vegas Convention Center to draw the best western vendors from across the country.

The free event is the best place for you to find your favorite Ariat items. Come by our Ariat booth in space #2223 for exclusive T-shirts, to enter to win boots, and get to know some Ariat athletes in a whole new way.

Want to know a secret? We’re launching a brand-new Dixon collection with our partners: Boot Barn, Cavender’s and French’s! Stop by their booths to shop the new Dixon launch and find your favorite tried and true Ariat boots. If you’re looking to shop beyond boots, you will also find 350+ additional vendors specializing in custom-made jewelry, spurs, furniture, art, home goods, and more.

Stop by the daily Ariat Rodeo Live Stage for interactive programming including “Outside the Barrel” hosted by the exclusive entertainer of the Professional Bull Riders, Flint Rasmussen, and Cowboy Revival hosted by country music artist Shane Minor.

Cowboy Christmas begins with a special preview and tree lighting ceremony on December 1 from 5 to 10 p.m., and the rest of the gift show runs daily until December 11 from 9 a.m. to 4 p.m.

Meet us in Vegas

Ariat World Series of Team Roping (December 4 -11)

We are proud to be the title sponsor of the Ariat World Series of Team Roping, which is one of the fastest growing disciplines in western sports today. Hosted at the South Point Hotel & Casino, this event offers free admission and a guaranteed good time.

Started in 2006 as a recreational diversion for cowboys during the rodeo finals in Vegas, the World Series of Team Roping has exploded into the richest team roping event in the world, and the second richest equine event in the world. Ask anyone within team roping industry and they’ll say the same thing – this is a western sport truly anybody can enjoy.

If you’re unfamiliar with team roping, the event and divisions numbers may be a bit confusing. Think of it this way: it’s similar to sports like golf where there is a global handicap system for all levels of team ropers. The higher the number, the smaller the handicap (and the more skilled the ropers will be). The roping number represents of the handicap numbers of the two partners combined.

Ariat World Series of Team Roping welcomes ropers 21 and over across all skill levels, so you might see some amateurs as well as well-seasoned ropers (like our very own Ariat Athletes).

For the full event schedule, click here.

If you haven’t shopped enough at Cowboy Christmas, be sure to stop by NRS for all Ariat World Series of Team Roping commemorative apparel, as well as your favorite Ariat products. The booth is located in the South Point Arena Concourse and is open from 8 a.m. to 5 p.m. daily.

Meet us in Vegas

Ariat Athletes

We’re proud to partner with world-class athletes competing at the rodeo finals this year. Keep an eye out for Ariat Athletes. Watch them give it their all at the Thomas & Mack Center for ten straight nights of nothing but action-packed rodeo.

Bareback Riding - Caleb Bennett and Kaycee Feild

Steer Wrestling - Dakota Eldridge

Team Roping (Heeler) - Jake Long

Tie-down Roping - Taylor Santos

Breakaway Roping - Jackie Crawford

Meet us in Vegas

Put on Your Party Boots

A night out on the town is the perfect opportunity to sport your best rodeo-ready looks. And when it comes to Vegas -- the bolder, the better. For everything you need to look and feel great during rodeo, check out our men’s exotic cowboy boots and women’s western fashion favorites.

Getting glammed up in your Ariat best wouldn’t be complete without some tunes, so we’ve complied a Spotify playlist filled with our favorite songs for your nights out in Vegas.

We’ll be sporting Dixons, flare jeans, and favorite shirts and would love to see how you style yours! Don’t forget to tag us showing off your rodeo-ready look with #MyAriat.


With all the festivities going on around the rodeo finals in Vegas this year, it’s easy to see why we’re excited. We hope to see you there!