Meet us in Vegas

Meet us in Vegas: Ready to Rodeo

It’s almost rodeo time in Las Vegas! Here’s where you can find us.

December is fast approaching and it’s one of our favorite times of the year at Ariat. Not only do we love holiday gifting, but it’s also the time of the year when we head to Las Vegas, Nevada for all the festivities surrounding the rodeo.

During early December, Las Vegas transforms into a cowboy and cowgirl’s ultimate vacation destination as it hosts events spanning from shopping and concerts to world-class western sporting competitions.

We’re excited to be a part of this year’s events, and here’s where you can find us during the rodeo in Las Vegas.

Meet us in Vegas

The Cowboy Channel Cowboy Christmas (December 7-16)

A Las Vegas tradition since 1986, the Cowboy Channel Cowboy Christmas returns to the South Hall of the Las Vegas Convention Center to draw the best western vendors from across the country.

The free event is the best place for you to find your favorite Ariat items. Come by the Ariat booths in spaces #2945 and #2221 for exclusive products, athlete sightings, and more.

If you’re looking to shop beyond boots, you will also find 350+ additional vendors specializing in custom-made jewelry, spurs, furniture, art, home goods, and more. You can also find a selection of our products nearby at the Boot Barn, Cavender’s and French’s booths.

The Ariat Rodeo Live Stage is back again for another year of fun-filled programming. The daily schedule kicks off with Anthony Lucia Live, followed by Conserving Country with host Shane Minor and Brandon Bates. The program continues with “Outside the Barrel” hosted by the legendary entertainer of the Professional Bull Riders, Flint Rasmussen followed by the RMEF Calcutta.

Cowboy Christmas runs daily from Dember 7-16 from 9 a.m. to 4 p.m.

New Ariat Collections

To get you rodeo-ready, we're highlighting some exciting new collections at our booths this year:

Ariat x Chimayo

Designed in collaboration with Centinela Traditional Arts, the Ariat x Chimayo collection combines the techniques of classic Chimayo weaving with the detailed craftsmanship of Ariat products to bring you pieces that capture the true spirit of the Southwest.

Ariat x Sendero

This exclusive collaborative collection captures the essence of Western spirit on your favorite Ariat products, combining the best of our Western roots with Sendero's adventurous designs.

Relentless Futurity Collection

Designed in collaboration with 26x World Champion Cowboy Trevor Brazile, the Relentless collection of Ariat Futurity boots is a modern take on tradition for today’s cowboy. The boots feature a cutter toe and TekStep™ technology for legendary Ariat comfort and durability with a leather sole. The collection comes in a wide range of punchy rough-out colors for men and women.

Ariat World Series of Team Roping (December 9-17)

We are proud to be the title sponsor of the Ariat World Series of Team Roping, which is one of the fastest growing disciplines in western sports today. Hosted at the South Point Hotel & Casino, this event offers free admission and a guaranteed good time.

Started in 2006 as a recreational diversion for cowboys during the rodeo finals in Vegas, the World Series of Team Roping has exploded into the richest team roping event in the world, and the second richest equine event in the world. Ask anyone within team roping industry and they’ll say the same thing – this is a western sport truly anybody can enjoy.

If you’re unfamiliar with team roping, the event and divisions numbers may be a bit confusing. Think of it this way: it’s similar to sports like golf where there is a global handicap system for all levels of team ropers. The higher the number, the smaller the handicap (and the more skilled the ropers will be). The roping number represents of the handicap numbers of the two partners combined.

Ariat World Series of Team Roping welcomes ropers 21 and over across all skill levels, so you might see some amateurs as well as well-seasoned ropers (like our very own Ariat Athletes).

For the full event schedule, click here.

If you haven’t shopped enough at Cowboy Christmas, be sure to stop by NRS for all Ariat World Series of Team Roping commemorative apparel, as well as your favorite Ariat products. The booth is located in the South Point Arena Concourse and is open from 8 a.m. to 5 p.m. daily.

Ariat Athletes

We’re proud to partner with world-class athletes competing at the rodeo finals this year. Watch the following Ariat athletes give it their all at the Thomas & Mack Center for ten straight nights of nothing but action-packed rodeo.

Saddle Bronc Riding

  • Lefty Holman

Steer Wrestling

  • Dakota Eldridge

Steer Roping

  • Taylor Santos

Team Roping (Heeling)

  • Jake Long

Be sure to also catch Ariat athlete Jackie Crawford as she competes in the National Finals Breakaway Roping on Tuesday, December 5 through Wednesday, December 6, 2023 at the South Point Arena & Equestrian Center.

Meet us in Vegas

Put on Your Party Boots

A night out on the town is the perfect opportunity to sport your best rodeo-ready looks. And when it comes to Vegas -- the bolder, the better. For everything you need to look and feel great during rodeo, check out our men’s exotic cowboy boots and women’s western fashion favorites.

Getting glammed up in your Ariat best wouldn’t be complete without some tunes, so we’ve complied a Spotify playlist filled with our favorite songs for your nights out in Vegas.

We’ll be sporting Casanovas, flare jeans, and favorite shirts and would love to see how you style yours! Don’t forget to tag us showing off your rodeo-ready look with #MyAriat.

With all the festivities going on around the rodeo finals in Vegas this year, it’s easy to see why we’re excited. For daily updates on where you can find us, be sure to follow us on Instagram. We hope to see you there!