Meet us in Vegas: Ready to Rodeo

December is fast approaching, and it’s one of our favorite times of the year at Ariat. Not only do we love holiday gifting, but it’s also the time of year when we head to Las Vegas, Nevada, for all the festivities surrounding the rodeo.

In early December, Las Vegas transforms into a cowboy and cowgirl’s ultimate vacation destination, hosting events ranging from shopping and concerts to world-class rodeo competitions.

We’re excited to be a part of this year’s events, and here’s where you can find us during the rodeo in Las Vegas.

The Cowboy Channel Cowboy Christmas (December 5–14)

A Las Vegas tradition since 1986, the Cowboy Channel Cowboy Christmas returns to the South Hall of the Las Vegas Convention Center to draw the best western vendors from across the country.

The free event is the best place to find your favorite Ariat items. Come by the Ariat booths in spaces #2221 and #2945 for exclusive products, athlete sightings, and more.

If you’re looking to shop beyond boots, you will also find 350+ additional vendors specializing in custom-made jewelry, spurs, furniture, art, home goods, and more. 

Cowboy Christmas runs daily from December 5–14 from 9 AM to 4 PM.

New Ariat Collections

To get you rodeo-ready, we're highlighting some exciting new collections at our booths this year:

Our small booth at the Cowboy Channel Cowboy Christmas will showcase an elevated selection of Ariat products, including styles from the Ariat x Relentless Collection, select women’s western fashion, and pieces from our Countryside Collection.

The large booth will feature a broader assortment of Ariat footwear, apparel, and accessories.

Ariat World Series of Team Roping (December 6–15)

We are proud to be the title sponsor of the Ariat World Series of Team Roping, one of today's fastest-growing rodeo sports. Hosted at the South Point Hotel & Casino, this event offers free admission and a guaranteed good time.

Started in 2006 as a recreational diversion for cowboys during the rodeo finals in Vegas, the World Series of Team Roping has exploded into the richest team roping event and the second-richest equine event in the world. Ask anyone within the team roping industry, and they’ll say the same thing—this is a rodeo sport anybody can enjoy.

If you’re unfamiliar with team roping, the event and division numbers may be confusing. Think of it this way: it’s similar to sports like golf, where there is a global handicap system for all levels of team ropers. The higher the number, the smaller the handicap (and the more skilled the ropers will be). The roping number represents the combined handicap numbers of the two partners.

Ariat World Series of Team Roping welcomes ropers 21 and over across all skill levels, so you might see some amateurs and well-seasoned ropers (like our very own Ariat Athletes).

For the full event schedule, click here.

If you haven’t shopped enough at Cowboy Christmas, stop by NRS for all Ariat World Series of Team Roping commemorative apparel and your favorite Ariat products. Our booth is in the South Point Arena Concourse and is open daily from December 3–15, from 8 AM to 5 PM.

Ariat Athletes

We’re proud to partner with world-class athletes at the rodeo finals this year. Watch the following Ariat athletes give it their all at the Thomas & Mack Center for ten straight nights of nothing but action-packed rodeo.

Saddle Bronc Riding

• Lefty Holman

Bull Riding

• Clayton Sellars 

Steer Wrestling

• Dakota Eldridge

Team Roping

• Jake Long

Ariat Athlete Jackie Crawford will compete in the Breakaway Roping Finals in Las Vegas Dec 3–4.

Put on Your Party Boots

A night out on the town is the perfect opportunity to sport your best rodeo-ready looks. And when it comes to Vegas—the bolder, the better. Check out the men’s exotic cowboy boots and women’s western fashion favorites at our Ariat Brand Shop for everything you need to look and feel great during the rodeo.

Take a quick shopping break to check out two in-store events you won’t want to miss! 

Come toast our new Ariat x Yellowstone collection and meet the visionary behind it—Yellowstone costume designer, Johnetta Boone. This exclusive Sip & Style event will take place on Saturday, December 7, from 12–3 PM and will feature live music, whiskey tasting, and complimentary boot and hat branding. 

Be sure to stop by on Thursday, December 12, between 1–2 PM for a Q&A with singer-songwriter Ashley McBryde & Ariat Athlete Jackie Crawford. We’ll wrap up the afternoon with a special performance by Ashley. 

Getting glammed up in your Ariat best wouldn’t be complete without some tunes, so we’ve compiled a Spotify playlist filled with our favorite songs for your nights out in Vegas.

We’ll be sporting Casanovas, flare jeans, and our favorite shirts, and would love to see how you style yours! Don’t forget to tag us, showing off your rodeo-ready look with #MyAriat.

With all the festivities around the rodeo finals in Vegas this year, it’s easy to see why we’re excited. For daily updates on where you can find us, follow us on Instagram and TikTok. We hope to see you there!