Give something from the heart.
Western wear for the whole family.
A limited-edition collab benefiting the Compton Junior Equestrians.
Comfortable, durable, fits-just-right favorites.
Incredibly comfortable, amazingly tough gear.
Rider-tested, unparalleled performance technology.
Ariat’s amazing athletes Bring It every day—both in the arena and in life.
Come celebrate the opening of our newest brand shop in the Fort Worth Stockyards.
Ariat partners with Team Rubicon for disaster relief. Learn more about our Giving programs.
We are linked in name and spirit to legendary racehorse, Secretariat. Our heritage and values shape our culture.
Our design teams use the most innovative, most durable and highest quality materials to make the best boots—bar none.
We grow more sustainable every season in our materials and manufacturing processes.
When you love what you do, you never work a day in your life.