Designed to keep you warm and dry all winter.

There’s always a reason for a new pair of jeans.

Pull on your boots, bring on the work.

Stay comfortable and protected from the elements.

Congratulations to José Vitor Leme

Get the scoop on Vegas rodeo events and more!

Ariat partners with Team Rubicon for disaster relief. Learn more about our Giving programs.

We are linked in name and spirit to legendary racehorse, Secretariat. Our heritage and values shape our culture.

Our design teams use the most innovative, most durable and highest quality materials to make the best boots—bar none.

We grow more sustainable every season in our materials and manufacturing processes.