Hardworking gear made for the way you move.
Ariat is the title sponsor of the new Texas Rattlers PBR team-- part of the new PBR team series launching in July.
With so many styles and shapes to choose from, fitting the right boot can be tricky. Our step-by-step fit guide can help.
“I dreamed it, and I challenged myself to achieve my dream.” - Kaycee Feild on his Salt Flats ride
Ariat partners with Team Rubicon for disaster relief. Learn more about our Giving programs.
Our design teams use the most innovative, most durable and highest quality materials to make the best boots—bar none.
We are linked in name and spirit to legendary racehorse, Secretariat. Our heritage and values shape our culture.
Making it work, no matter the challenge, takes equal parts heart, determination, and good ol’ fashioned grit. We salute the tough among us who bring all three to everything they do—because it inspires us to do the same.
Making it work, no matter the challenge, takes equal parts heart, determination, and good ol’ fashioned grit. We salute the tough among us who bring all three to everything they do—because it inspires us to do the same.
