10% Off For First Responders

Become an Ariat Insider to verify your eligibility and receive a 10% discount on any Ariat.com order for you and your family*

10% Off For First Responders
10% Off For First Responders

Become an Ariat Insider to verify your eligibility and receive a 10% discount on any Ariat.com order for you and your family*

4 Easy Steps to Verify

1. Sign in or Join Now

2. Go to your My Account page

3. Verify your eligibility

4. Shop & enjoy your discount

Membership
Ariat Insider

Become an Ariat Insider for 24/7 free shipping & returns, VIP access and more member-only perks!

Join NowSign In
Membership
Ariat Insider
Ariat Insider

Become an Ariat Insider for 24/7 free shipping & returns, VIP access and more member-only perks!

Join NowSign In

Frequently Asked Questions

Log in or join Ariat Insider by selecting either of the orange buttons at the top of the page. Follow the prompts to sign in or complete your Ariat Insider account. Within your Ariat Insider Account page, select First Responder 10% Get Verified. Complete your verification process through SheerID. In some cases, additional documentation is required. To ensure a speedy verification, please make sure to enter your first and last name on the form as it appears on your first responder document. If your last name has changed since your first responder document was issued, please upload a government-issued document along with your first responder document that shows your current last name.

If not instantly verified, you will be contacted via email in less than 20 minutes with your eligibility status.

Yes, we will honor this discount in Ariat brand stores. Find a store near you at https://www.ariat.com/brandshops.

This is something Ariat takes extremely seriously. We only use your information to confirm your eligibility. We do not sell your information. We partner with SheerID for verification of eligibility and SheerID does not store documents or images uploaded to their system. Click here to read SheerID’s full privacy policy. Click here to read Ariat's privacy policy.

Gear Up From Head-To-Toe

Everything you need for work and play.

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Gear Up From Head-To-Toe
Gear Up From Head-To-Toe

Everything you need for work and play.

Shop Now

*Discount applies to currently employed first responders such as law enforcement officers, paramedics, EMTs and firefighters with proper credentials. US orders only. Discount valid 11/1/2023 - 12/31/2024. Verification to be completed by our partner, SheerID, and may take a few hours. If eligible, your discount will automatically apply to your order. You must be logged into your account to see the discount. Exclusions apply. No adjustments will be made to prior purchases. Purchases made with this offer are not eligible for future price adjustments. Cannot be combined with any other offer, coupon code, or sale items. Cannot be used to purchase gift cards. No cash value. Ariat reserves the right to change or cancel this promotion at any time. Use of this promotion constitutes acceptance of these terms and conditions, except where prohibited by law.