30 Years of Dreaming Big
We’ve done a lot in three decades—and it’s all thanks to you! We’re celebrating with a look back at the people, products, and passion that have defined our journey.
Western, Equestrian
How to Craft the Perfect Western Halloween Costume with Cowboy Boots
This Halloween, step into the world of the Wild West with these fantastic cowboy and cowgirl costume ideas with our step-by-step guide to find the best pair of cowboy boots for each costume.
Western, Collabs
Exclusive Collab: Ariat x Sendero Provisions Co.
A bold new collection embodying the Spirit of the West and the Soul of the Wild.
Western, Collabs
Exclusive Collab: Ariat x Chimayo
Designed in collaboration with Centinela Traditional Arts, our limited-edition collection pays homage to the Chimayo weaving tradition of New Mexico.
Western, Equestrian
What are the Different Types of Horseback Riding?
Among the many varied riding disciplines and sports, most types of horseback riding fall within two primary styles: English riding and Western riding.
Western, Equestrian
Eight Cute Winter Outfits with Cowboy Boots
Draw inspiration for your look this season with these cute winter outfits with cowboy boots. Whether you’re attending weddings and holiday parties or riding in the arena, browse our style recommendations on how to wear cowboy boots in the winter.
Western
Mastering Dog Training: Tips from Stock Dog Expert Maycon Moura
Maycon Moura discovered his passion for stock dog training when he was just sixteen years old. Over years of dedicated experience, he’s refined his training approach and identified the most effective ways to train stock dogs. Learn some of his top tips here!
Western
Ashley McBryde's “The Devil I Know” Tour Presented by Ariat
Boot up for an unforgettable music experience! GRAMMY Award® winner and Ariat Artist Ashley McBryde is about to embark on her highly anticipated The Devil I Know tour, proudly presented by Ariat.
Western
Bucking Bulls and Unbreakable Bonds: An Interview with Stock Contractor Cord McCoy
Cord McCoy, renowned bull rider and stock contractor, shares with us his journey in the rodeo world and the extraordinary bond he shares with his star bull, Ridin Solo. Discover what it takes to manage top-quality bucking bulls year after year.