Ready to Rodeo: Meet us in Houston
Ready to Rodeo: Meet us in Houston
Ready to Rodeo: Meet us in Houston
It’s Houston Livestock Show and Rodeo time! Get the scoop on the attractions, entertainment, and events—including our competing Ariat athletes.
Ladies and gentlemen, hold onto your hats because one of the biggest rodeo events of the year is here!
The 2023 Houston Livestock Show and Rodeo, a three-week-long extravaganza and one of the most exciting events on the rodeo calendar, returns this winter for another year of family-friendly fun. As an official sponsor, we’re thrilled to be a part of all that RODEOHOUSTON offers.
Since 1932, the Houston Rodeo has been a beloved Texas tradition that aims to entertain and educate the public about agriculture, showcase Western heritage, and provide year-round educational support to Texas youth. The 2023 Houston Rodeo is scheduled for Feb. 28 – March 19 and offers attendees the chance to witness the adrenaline-fueled excitement of top rodeo athletes, enjoy performances by legendary musical artists, and taste some of the best barbecue in town.
For the first time this year, the rodeo will host a special opening day celebration on Feb. 28 highlighting the Houston community. In addition to the annual opening day parade, the celebration will feature live musical performances, giveaways, and other family-friendly activities.
Stop by the Ariat booth in space C1060 at NRG Center to meet some of our athletes, find the perfect pair of Ariat jeans, and more.
Ariat Athletes
We’re proud to partner with world-class athletes competing at the Houston rodeo this year. Watch our Ariat Athletes give it their all each day at the NRG Arena and keep the fun going afterward with live musical performances.
Super Series 1 | February 28 – March 2
- Jackie Crawford
- Lefty Holman
- Jake Long
Super Series 2 | March 3-5
- Hailey Kinsel
- Chad Masters
Super Series 3 | March 6-8
- Kaycee Feild
- Caleb Bennett
- Taylor Santos
Super Series 5 | March 12-14
- Dakota Eldridge
Seeing your favorite Ariat Athletes compete is great, but why not take it a step further and meet them in person? Head to our booth at NRG Stadium for your chance to do just that. And don't forget to bring your Ariat cap for an autograph!
Wednesday, March 1 | 1–2 p.m.
- Lefty Holman
- Jake Long
Thursday, March 2 | 1–2 p.m.
- Jackie Crawford
Friday, March 3 | 11:30 a.m. –12:30 p.m.
- Hailey Kinsel
Saturday, March 4 | 1–2 p.m.
- Chad Masters
Tuesday, March 7 | 1–2 p.m.
- Kaycee Feild
- Caleb Bennett
Wednesday, March 8 | 1–2 p.m.
- Taylor Santos
Monday, March 13 | 1–2 p.m.
- Dakota Eldridge
The Soundtrack to Rodeo Season
A Houston Rodeo experience isn’t complete without live music, and luckily, there are plenty of opportunities to see your favorite artists perform throughout the three-week program.
Mark your calendars for Ariat Artist and GRAMMY® Award winner Ashley McBryde, who will be performing live at NRG Arena on Thursday, March 9 at 6:45 p.m. Praised by the LA Times as “one of Nashville’s most emotionally incisive songwriters with a voice that can channel pain as vividly as defiance,” Ashley is one of the biggest names in country music right now.
Her recent honors include a GRAMMY® for Best County Duo/Group Performance for her chart-topping duet with Carly Pearce, “Never Wanted To Be That Girl,” and a highly-coveted induction into the Grand Ole Opry family. Ashley’s third major studio release, Ashley McBryde Presents: Lindeville, debuted last fall to critical acclaim and is the perfect soundtrack for rodeo season.
Don’t miss this opportunity to see Ashley and her band perform onstage at the iconic rodeo arena. Purchase tickets here.
Check out our Spotify playlist featuring Ashley McBryde and the rest of this year’s headliners and don’t forget to tag us showing off your rodeo-ready look with #MyAriat.
Get ready to experience the thrill of rodeo, the talent of top athletes, and the magic of musical performances all in one unforgettable event. We hope to see you there!
For the full event schedule and to purchase tickets, click here.
Barrel racing is one the most exciting events on horseback, and nobody knows the rodeo sport better than Ariat-sponsored rider Hailey Kinsel. Together, we've put together a beginner's guide to barrel racing to help you learn more about this popular sport.
With the release of a new studio album, five Country Music Award nominations, and an invitation to join the Grand Ole Opry, it’s safe to say Ashley McBryde is staking her claim as an icon in the country music industry.
Today’s modern rodeo is an exhibition of ranch skills and a celebration of the adventurous and rugged life of the working cowboy. Rodeo events like bronc riding and calf roping fall into two primary categories: roughstock and timed events.
