Ready to Rodeo: Meet us in Houston
It’s Houston Livestock Show and Rodeo time! Get the scoop on the attractions, entertainment, and events—including our competing Ariat athletes.
Ladies and gentlemen, hold onto your hats because one of the biggest rodeo events of the year is here!
The 2024 Houston Livestock Show and Rodeo, a three-week-long extravaganza and one of the most exciting events on the rodeo calendar, returns this winter for another year of family-friendly fun. As an official sponsor, we’re thrilled to be a part of all that RODEOHOUSTON offers.
Since 1932, the Houston Rodeo has been a beloved Texas tradition that aims to entertain and educate the public about agriculture, showcase Western heritage, and provide year-round educational support to Texas youth. The 2024 Houston Rodeo is scheduled for Feb. 27 – March 17 and offers attendees the chance to witness the adrenaline-fueled excitement of top rodeo athletes, enjoy performances by legendary musical artists, and taste some of the best barbecue in town.
On Feb. 27, The Houston Rodeo will host an opening day celebration presented by Texas Capital Bank, with a special performance by Grammy and CMA award winner, Blake Shelton. In addition, there will be giveaways and other family-friendly activities. Be sure to stop by the Ariat booth at NRG Center to find the perfect pair of Ariat jeans, and more.
Ariat Athletes
We’re proud to partner with world-class athletes competing at the Houston rodeo this year. Watch our Ariat Athletes give it their all each day at the NRG Arena and keep the fun going afterward with live musical performances.
Super Series I | February 27th - 29th
- Lefty Holman: Saddle bronc riding
- Caleb Bennett: Bareback riding
- Jake Long: Team roping
Super Series II | March 1st - 3rd
- Dakota Eldridge: Steer wrestling
Super Series III | March 4th - 6th
- Clayton Sellars : Bull riding
- Chad Masters: Team roping
- Taylor Santos: Tie-down roping
Super Series V | March 10th - 12th
- Jackie Crawford: Breakaway roping
The Soundtrack to Rodeo Season
A Houston Rodeo experience isn’t complete without live music, and luckily, there are plenty of opportunities to see your favorite artists perform throughout the three-week program. Weekday performances will be starting at 9 p.m. and weekend performances at 5 p.m on the Rodeo Houston stage at the NRG stadium. Musical entertainers are as followed.
Tuesday, February 27th - Blake Shelton
Wednesday, February 28th - Carly Pearce
Thursday, February 29th - for KING & COUNTRY
Friday, March 1st - 50 Cent
Saturday, March 2nd - Hardy
Sunday, March 3rd - Ivan Corenjo
Monday, March 4th - Hank Williams Jr.
Tuesday, March 5th - Oliver Anthony
Wednesday, March 6th - Jelly Roll
Thursday, March 7th - Luke Bryan
Friday, March 8th - Major Lazer
Saturday March 9th - Lainey Wilson
Sunday, March 10th - Los Tigres Del Norte
Monday, March 11th - Whiskey Myers
Tuesday March 12th - Bun B
Wednesday, March 13th - Nickelback
Thursday, March 14th - Zac Brown Band
Friday, March 15th - Jonas Brothers
Saturday, March 16th - Brad Paisley
Sunday, March 17th - Eric Church
Get ready to experience the thrill of rodeo, the talent of top athletes, and the magic of musical performances all in one unforgettable event. We hope to see you there!
For the full event schedule and to purchase tickets, click here.
