Equestrian
A Local Guide: 13 Things to do in Ocala, FL
Ocala is officially known as the Horse Capital of the World ® (and it's also the location of our fourth Brand Shop). We’ve put together a local guide to help you plan your next visit to Central Florida.
Western
The Legacy of the Charros
Hispanic Heritage Month kicks off this year on September 15. In celebration, we’re spotlighting Mexico’s traditional horsemen, the charros.
Western, Collabs
Exclusive Collab: Ariat x Pendleton
This limited-edition collection combines our most-loved styles with Pendleton's iconic patterns for a modern take on tradition that we can't get enough of.
Western, Ariat Presents
"So They Say" Episode 14: Brianna Noble & Randy Savvy
In this episode of "So They Say," Kate Harrison sits down with Brianna Noble (Mulatto Meadows) and Randy Savvy (Compton Cowboys).
Equestrian, Ariat Presents
A Master Class with John French
John offers advice to riders on how to spot an ideal hunter, techniques to enhance your “eye," and explains how to not only achieve, but maintain success.
Western, Athletes
“So They Say” Episode 13: The Next Generation of Rodeo
Their parents are the world's best rodeo athletes, and these kids are carrying on the legacy. Hear in their own words what it's like being a young competitor.
Western, Ariat Presents
Cowboy Spotlight: Kent Rollins
Kent Rollins is a cowboy, a cook, a storyteller, and a humorist. Just don’t call him a chef, because he doesn't like to get "full on fancy".
Western, Equestrian
The Meaning Behind “Ariat”
“Secretariat ran flat into legend, started running right out of the gate and never stopped…” – William Nack for Sports Illustrated