Work
Meet the Women Behind Ariat’s Women’s Workwear
To develop our new women’s work collection, we fit and tested on women who farm, ranch, and build, making hundreds of small changes along the way to give women work clothing made for how women move.
Western, Equestrian, Work
"So They Say" Episode 1: Featuring Beth Cross
First up in Kate’s interview seat is Ariat CEO and co-founder, Beth Cross, who talks about her lifelong love of horses, Ariat’s founding, and her vision for the future.