Forged in the Arena: Behind the Ariat x PBR Collection
Explore the Ariat x PBR collection: authentic PBR merch inspired by the toughest sport on dirt. This exclusive drop of footwear and apparel is for fans who live the Western lifestyle.
In the world of extreme sports, few partnerships run deeper than the one between Ariat and PBR (Professional Bull Riders). We brought that bond to life in an exclusive drop: a bold collection that honors the grit, power, and passion of the toughest sport on dirt.
The Ariat x PBR collection is more than PBR merch; it’s gear designed with authenticity, performance, and Western heritage in mind. Whether you're in the stands, on the ranch, or watching from home, this drop is built to bring the energy of the arena wherever you go.
More Than a Collection—It’s a Tribute
Bull riding isn’t just a sport; it’s a way of life. Every ride is a test, and every fan is part of something bigger than themselves. That spirit is woven into every stitch of the Ariat x PBR collection. It’s for the early-morning workers, the fans who follow the tour city to city, and anyone who’s ever held their breath for eight heart-pounding seconds.
Designed for Fans Who Live the Western Way of Life
PBR has long been one of the fastest-growing sports in America, attracting a diverse fanbase that ranges from hardworking ranch families to die-hard adrenaline junkies. This collection speaks directly to them. Every detail was inspired by the raw power of the sport, the strength of its athletes, and the dedication of its fans.
From design to construction, Ariat tapped into years of experience outfitting top bull riders like Cooper Davis and John Crimber. The result is an exclusive drop of clothing, boots, and shoes that reflects both brands' shared values: bravery, authenticity, and relentless drive.
Built on a Legacy of Performance and Respect
Ariat has been the official boot sponsor of PBR for years, showing up in the dirt, behind the chutes, and under the spotlight. This collection was a natural evolution of that relationship. It’s built to withstand whatever life (or a 1,800-pound bucking bull!) throws your way.
Standout Styles from the Ariat x PBR Collection
Looking for the best PBR merch? These standout styles from the Ariat x PBR collab deliver comfort, edge, and unmistakable arena-inspired style.
Made for the Arena. And Everywhere Else.
Whether you’re heading to a PBR tour stop, out for a weekend ride, or just living the Western lifestyle day-to-day, the Ariat x PBR collection is built to move with you. These aren’t just statement pieces; they’re staples. Pair the VentTEK Snap Shirt with denim and boots for a classic look that works from the ranch to the rodeo. Rock the No Guts No Glory Tee with a flannel and your Hilo shoes for casual weekends. And when you want to show up strong? The Sport PBR Boot speaks for itself.
Bring Home a Piece of the Arena
Every piece in this collection lets you bring home a piece of the arena.
Shop this exclusive drop now and bring the energy of the arena into your everyday life.
About PBR
Founded in 1992 by 20 visionary bull riders, PBR (Professional Bull Riders) transformed a rodeo tradition into a global phenomenon. Today, it stands as one of the fastest-growing sports in America, drawing international athletes, sold-out arenas, and millions of fans worldwide. Known for its unmatched intensity, heart-stopping action, and loyal fanbase, PBR continues to elevate Western sport to new heights.
Want to make sure you don’t miss any of the action?
See the schedule below for PBR’s biggest upcoming events.
September 5–7, 2025. Anaheim, CA.
September 12–14, 2025. Greensboro, NC.
September 18–20, 2025. Belmont Park, NY.
September 26–28, 2025. Fort Worth, TX.
October 3–5, 2025. Kansas City, MO.
October 10–12, 2025. Glendale, AZ.
October 24–26, 2025. Las Vegas, NV.
FAQs
What does PBR stand for?
PBR stands for Professional Bull Riders, an elite sports organization showcasing the world’s top bull riders (matched with the world’s rankest bulls) competing for glory, points, and prizes. Founded in 1992, PBR has grown into a global phenomenon representing the heart-pounding action of Western sport.
How do you qualify for PBR World Finals?
Riders qualify for the PBR World Finals by earning points throughout the season across PBR’s premier tour. The top-ranked athletes based on cumulative points advance to the World Finals, where they compete for the championship title, coveted gold buckle, and a multi-million-dollar champion bonus.
What is PBR Teams?
The PBR Camping World Team Series is an elite bull riding league where the world’s top bull riders compete on teams. This 13-event series runs from July to October and builds on the existing structure of professional bull riding with the same basic rules for judging and scoring. Each matchup has five riders per team, and the team with the highest combined ride score is declared the winner. The Ariat Texas Rattlers, 2023 PBR Teams Champion, are based in Fort Worth.
What do PBR riders wear?
PBR riders typically wear Western performance gear, including cowboy boots, jeans, protective vests, long-sleeve snap shirts, and often branded hats or helmets—riders born after October 15, 1994 are required to wear a protective helmet. Many riders partner with trusted brands like Ariat, which makes boots and clothing designed to perform in and out of the arena.
