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CONGRATULATIONS 2021 PBR WORLD CHAMPION JOSÉ VITOR LEME!
CONGRATULATIONS 2021 PBR WORLD CHAMPION JOSÉ VITOR LEME!
CONGRATULATIONS 2021 PBR WORLD CHAMPION JOSÉ VITOR LEME!
CONGRATULATIONS 2021 PBR WORLD CHAMPION JOSÉ VITOR LEME!
CONGRATULATIONS 2021 PBR WORLD CHAMPION JOSÉ VITOR LEME!
CONGRATULATIONS 2021 PBR WORLD CHAMPION JOSÉ VITOR LEME!
Ariat PBR athletes shopping for cowboy boots
Performance built for athletes
Performance built for athletes
Performance built for athletes
SHOP ATHLETE FAVORITES
Performance built for athletes
Performance built for athletes
Performance built for athletes
PROUD PARTNER OF THE PBR

It’s a partnership forged in the arena, an exciting celebration of bravery, skills and the western heritage. Ariat is proud to outfit athletes of the world’s fastest growing sport with leading-edge gear built to withstand all 8 seconds--and then some.

PROUD PARTNER OF THE PBR

It’s a partnership forged in the arena, an exciting celebration of bravery, skills and the western heritage. Ariat is proud to outfit athletes of the world’s fastest growing sport with leading-edge gear built to withstand all 8 seconds--and then some.

PROUD PARTNER OF THE PBR

It’s a partnership forged in the arena, an exciting celebration of bravery, skills and the western heritage. Ariat is proud to outfit athletes of the world’s fastest growing sport with leading-edge gear built to withstand all 8 seconds--and then some.

JOSÉ VITOR LEME 2021 WORLD CHAMPION RIDE

Ariat Athlete José Vitor Leme rides PBR Bucking Bull Woopaa for 98.75 points in the Championship of the 2021 PBR Unleash the Beast World Finals in Las Vegas to become the 2021 World Champion!

JOSÉ VITOR LEME 2021 WORLD CHAMPION RIDE

Ariat Athlete José Vitor Leme rides PBR Bucking Bull Woopaa for 98.75 points in the Championship of the 2021 PBR Unleash the Beast World Finals in Las Vegas to become the 2021 World Champion!

Meet Our PBR Athletes
José Vitor Leme
José Vitor Leme
José Vitor Leme

2021 & 2020 PBR World Champion, 2017 PBR World Finals Event Champion

José Vitor Leme
José Vitor Leme
José Vitor Leme

2021 & 2020 PBR World Champion, 2017 PBR World Finals Event Champion

Kaique Pacheco
Kaique Pacheco
Kaique Pacheco
Kaique Pacheco

2018 PBR World Champion

Kaique Pacheco
Kaique Pacheco
Kaique Pacheco

2018 PBR World Champion

Cooper Davis​
Cooper Davis​
Cooper Davis​

2016 PBR World Champion, 2015 PBR World Finals Event Champion

Cooper Davis​
Cooper Davis​
Cooper Davis​

2016 PBR World Champion, 2015 PBR World Finals Event Champion

JOÃO RICARDO VIEIRA
JOÃO RICARDO VIEIRA
JOÃO RICARDO VIEIRA
JOÃO RICARDO VIEIRA
JOÃO RICARDO VIEIRA
JOÃO RICARDO VIEIRA
JOÃO RICARDO VIEIRA
Ezekiel Mitchell​
Ezekiel Mitchell​
Ezekiel Mitchell​
Ezekiel Mitchell​
Ezekiel Mitchell​
Ezekiel Mitchell​
Mason Taylor​
Mason Taylor​
Mason Taylor​
Mason Taylor​
Mason Taylor​
Mason Taylor​
Marco Eguchi​
Marco Eguchi​
Marco Eguchi​
Marco Eguchi​

2018 PBR World Finals Event Champion

Marco Eguchi​
Marco Eguchi​
Marco Eguchi​

2018 PBR World Finals Event Champion

Matt Triplett​
Matt Triplett​
Matt Triplett​
Matt Triplett​
Matt Triplett​
Matt Triplett​
Matt Triplett​
Luciano De Castro
Luciano De Castro
Luciano De Castro
Luciano De Castro

PBR Team Series: Arizona Ridge Riders

Luciano De Castro
Luciano De Castro
Luciano De Castro

PBR Team Series: Arizona Ridge Riders

Clayton Sellars
Clayton Sellars
Clayton Sellars
Clayton Sellars
Clayton Sellars
Clayton Sellars
Clayton Sellars
Daniel Keeping
Daniel Keeping
Daniel Keeping
Daniel Keeping

PBR Team Series: Texas Rattlers

Daniel Keeping
Daniel Keeping
Daniel Keeping

PBR Team Series: Texas Rattlers

Ryan Dirteater
Ryan Dirteater
Ryan Dirteater
Ryan Dirteater

2016 PBR World Finals Event Champion

Ryan Dirteater
Ryan Dirteater
Ryan Dirteater

2016 PBR World Finals Event Champion

Eduardo Aparecido​
Eduardo Aparecido​
Eduardo Aparecido​
Eduardo Aparecido​

PBR Team Series: Arizona Ridge Riders

Eduardo Aparecido​
Eduardo Aparecido​
Eduardo Aparecido​

PBR Team Series: Arizona Ridge Riders

Cody Jesus
Cody Jesus
Cody Jesus
Cody Jesus

PBR Team Series: Texas Rattlers

Cody Jesus
Cody Jesus
Cody Jesus

PBR Team Series: Texas Rattlers

Mauricio Moreira
Mauricio Moreira
Mauricio Moreira
Mauricio Moreira
Mauricio Moreira
Mauricio Moreira
Mauricio Moreira
Claudio Montanha Jr.
Claudio Montanha Jr.
Claudio Montanha Jr.
Claudio Montanha Jr.
Claudio Montanha Jr.
Claudio Montanha Jr.
Claudio Montanha Jr.
Fabiano Vieira
Fabiano Vieira
Fabiano Vieira
Fabiano Vieira
Fabiano Vieira
Fabiano Vieira
Fabiano Vieira
Edgar Durazo
Edgar Durazo
Edgar Durazo
Edgar Durazo
Edgar Durazo
Edgar Durazo
Edgar Durazo
ezekiel mitchell with helmet on
ARIAT ATHLETES
Bring It
Bring It
Bring It

Ariat athletes share what it takes

CHECK IT OUT
ARIAT ATHLETES
Bring It
Bring It
Bring It

Ariat athletes share what it takes

ARIAT TEXAS RATTLERS
ARIAT TEXAS RATTLERS
ARIAT TEXAS RATTLERS

Ariat Texas Rattlers. Representing Fort Worth in the new PBR Team Series league.

LEARN MORE
ARIAT TEXAS RATTLERS
ARIAT TEXAS RATTLERS
ARIAT TEXAS RATTLERS

Ariat Texas Rattlers. Representing Fort Worth in the new PBR Team Series league.

SHOP WESTERN PERFORMANCE
Men's Footwear
Men's Footwear
Men's Clothing
Men's Clothing
Women's Footwear
Women's Footwear
Women's Clothing
Women's Clothing