Back in the Saddle: Ariat x Sendero Provisions Co.

Ariat x Sendero Provisions Co.

Deep in the heart of Texas, there's a spirit that runs deep: one of hard work, tradition, and pushing boundaries. It's the very essence of the Lone Star State, and the driving force behind Sendero Provisions Co., an ultra-cool clothing and accessories brand based in Waco.

Sendero has embodied this bold attitude from the very beginning. Since its inception, the brand has drawn inspiration from the rich landscapes and diverse cultures of the American West, and has infused those elements with a modern, playful twist. Their effortless take on Western style, anchored in storytelling and soaked in vintage charm, caught our eye early on. In fact, our first collaboration launched back in Fall 2023, and it was clear then: this pairing just made sense.

Now, we’re back in the saddle again, with a bigger, bolder line that builds on those signature silhouettes and brings even more of Sendero’s untamed energy into the mix.

Ariat x Sendero Provisions Co. is a limited-edition Western footwear and clothing collection that captures the essence of the West with fresh energy and timeless style. Founded by untraditional artists and adventurers, Sendero shares our pioneering spirit, our love of quality, and our deep respect for Western heritage. This collab lets us speak to the next generation of Western wearers: those who want tradition, but with a wink; who crave authenticity with a bit of edge.

Together, we’re creating something that feels both familiar and entirely new.

Texas Roots: A Passion for the Old West

Sendero Provisions Co. blazed its trail back in 2014 when Hunter Harlow, better known as "El Jefe," drew inspiration from his globe-trotting adventures as a geologist. He started by creating national park hats with hidden topographic details under the brim and aptly named the company "Sendero," which translates to "path" or "trail" in Spanish. It’s the perfect word to capture the brand’s ongoing journey: grounded in Texas, shaped by stories, and steeped in the enduring romance of the American West.

As the collection expanded, Sendero remained true to its origins. It all started with that very first hat, a love letter to the West and its wide-open spirit. Since then, they have evolved into a brand that captures the look and feel of a bygone era—faded saloon signs, sun-washed rodeo posters, and slow summer days that never go out of style. Always true to its soul and never too polished, they craft quality gear with a playful nod to vintage Western heritage and a strong sense of character.

Ariat x Sendero: The Latest

The latest Ariat x Sendero drop infuses classic Ariat gear with tongue-in-cheek graphics, retro artwork, and playful irreverence.

Slip on one of the new limited-edition tees—like the heavyweight When Life Gives You Agaves or the cropper Women’s Sendero Slow Horses boxy tee—and you’ve already set the tone. Toss on the cozy Sendero hoodie for post-ride hangouts or roadside taco stops. Layer it all under the unisex Stockton Jacket, which leans into mechanic-uniform vibes with custom patches and embroidered details you’ll love. And if boots are part of the plan (as they should be), Sendero’s take on our Bandida silhouette is one part retro, one part yeehaw, with wing-tip overlays and a custom graphic that walks the line between vintage flair and pure sass.

From rugged boots and graphic layers to statement-making outerwear, these pieces give your beloved Ariat essentials a cool edge, whether you're out riding, gathered around the campfire, hitting the lake, or on a mission to satisfy your taco cravings. You get the idea.

FAQs

How can I layer Sendero x Ariat pieces for a classic Western look that works year-round?

Start with a Sendero graphic tee or Western snap shirt as your base, then layer with an Ariat flannel or denim jacket in cooler weather. This combo keeps you warm while maintaining authentic cowboy style.

Is Sendero Provisions Co. a Texas-based company?

Sendero Provisions Co. was founded in Waco, Texas, and proudly remains based in Texas. Known for its deep roots in the American Southwest, Sendero blends rugged outdoor culture with a bold, creative edge that reflects its Lone Star State origins.

What sizes and fit options are available in the Ariat x Sendero collection?

Sendero shirts are designed to fit true-to-size. The Ariat x Sendero collection follows the same approach, offering sizes from Women’s Small to XL and Men’s Small to XXL. Ariat x Sendero footwear is offered in a range of sizes, with men’s spanning 7–12 and women’s 5.5–11.

What is the meaning of ‘Sendero?’

“Sendero” means “path” or “trail” in Spanish—a fitting name for a brand built around exploration and self-expression. It reflects the company’s commitment to creating gear for those who forge their own way.