Exclusive Collab: Ariat x Rodeo Quincy

A head-to-toe collection of wildly bold styles made to stand out.

If you've ever experienced the electrifying atmosphere and infectious energy of a night at the rodeo, you know one of the highlights is the standout Western fashion. The vivid colors, striking silhouettes, and eye-catching details are right at home among the cheering fans and fearless competitors. So it’s no secret that crowd-favorite pieces are often from Rodeo Quincy, a brand known for embracing vivid colors, playful patterns, and feminine allure. We’re excited to bring that ethos to life in our limited-edition Ariat x Rodeo Quincy collection, a sensational fusion of Western flair and bold individuality.

Quincy Eldridge, the creative force behind Rodeo Quincy, has been a part of the Ariat family since the early days. Not only was she the designer of our very first collaboration back in 2009, but she also happens to be married to Ariat Athlete and rodeo star Dakota Eldridge.

Born and raised in California’s Central Valley, Quincy grew up rodeoing and living the Western way of life. Her love for her family and their traditions are the two biggest inspirations behind her designs. The rose motif, an ode to her Spanish heritage and to her grandmother Rosita, also pays homage to her late mother Sally, who was integral in shaping Quincy's life. This timeless emblem embodies the value Quincy holds above all the rest—the importance of family.

Her passion for Western style is evident in every piece of this collection. Each piece of footwear and clothing captures the vintage grit and modern grace of the rodeo lifestyle, with vibrant red accents and fun prints. Rodeo Quincy celebrates the spirit and fun-loving nature of cowgirls everywhere, and we’re bringing that to your favorite Ariat styles. Designed for cowgirls of all ages, the Ariat x Rodeo Quincy collaboration offers an exclusive range of footwear and clothing that bring a bold edge to Ariat essentials. Polka dots, camouflage, and embroidered roses flavor each piece, from bold boots and casual shoes to vintage-inspired skirts and eye-catching denim.

Whether you're shining under the rodeo lights, cheering in the grandstands with friends, or making a statement around town, these pieces add a wild-hearted edge into your Western style.

Just add red lipstick.

Embrace the boldness and explore our limited-edition collection.