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Ariat Community Updates

Ariat-Exclusive Online Series

Friday, June 5th at noon PST.


We are excited to introduce "So They Say," our new online series on Facebook LIVE and welcome Kate Harrison as our host. Currently, Kate is the CBS Sideline Reporter for the PBR, and a wife, mom, former rodeo competitor (and stunt double!) who loves to live in her cowboy boots. Throughout this series, Kate will sit down with storytellers from every walk of life from our athletes, partners, employees, and many more.

In Episode 2, meet special guests the Diesel Brothers.

CHECK OUT THE FACEBOOK EVENT PAGE

We’ll be following the series right here on our community page and invite you to check in for updates

CHECK OUT ALL SO THEY SO EPISODES

FAMILY TIES & AMERICAN RANCHING


A central part of singer and cowboy great Gene Autry’s “Ten Cowboy Commandments” was helping people in distress. Today, cowboys like Jim and Todd Garrison, whose family have ranched for nearly a century in Montana, are doing their best to live up to these cowboy values.

THE TEN COWBOY COMMANDMENTS

1. The Cowboy must never shoot first, hit a smaller man, or take unfair advantage.

2. He must never go back on his word, or a trust confided in him.

3. He must always tell the truth.

4. He must be gentle with children, the elderly, and animals.

5. He must not advocate or possess racially or religiously intolerant ideas.

6. He must help people in distress.

7. He must be a good worker.

8. He must keep himself clean in thought, speech, action, and personal habits.

9. He must respect women, parents, and his nation's laws.

10. The Cowboy is a patriot.

Autry, a film and TV star, singer and rodeo stock contractor, lived up to these straight-shooting commandments in his own life, and popularized them through his performances and the country music genre he helped to define. He embodied the idea of the modern cowboy.


Ariat-Exclusive Online Series

Friday, May 15th at noon PST.


We are excited to introduce "So They Say," our new online series on Facebook LIVE and welcome Kate Harrison as our host. Currently, Kate is the CBS Sideline Reporter for the PBR, and a wife, mom, former rodeo competitor (and stunt double!) who loves to live in her cowboy boots. Throughout this series, Kate will sit down with storytellers from every walk of life from our athletes, partners, employees, and many more.

First up in Kate’s interview seat is Ariat CEO and co-founder, Beth Cross, who talks about her lifelong love of horses, Ariat’s founding, and her vision for the future.

CHECK OUT THE FACEBOOK EVENT PAGE

We’ll be following the series right here on our community page and invite you to check in for updates





Family Ties & American Ranching

Families like the Garrisons, who’ve ranched for over a century in Montana, go to work every day to feed the country no matter what – “it doesn’t matter if it’s ten below zero or if it’s 80 above,” says Todd Garrison.

Though they tend to keep their heads down, focused on calving, or doctoring, or whatever job’s at hand, ranchers understand the big picture, and the small. “I just think of what ranching and farming does for the world, especially in the United States” says Todd.





Ariat Giving

Ariat is committed to supporting American workers and their families during this difficult time through charitable partnerships. We’re all in this together.


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Ashley McBryde's Western Fashion Picks

SHOP ASHLEY'S PICKS


Check out Grammy®- nominated Country Music Artist Ashley McBryde's favorite western fashion finds from Ariat.


Ariat Acoustic Live Stream with Matt Williams

Wednesday, April 22nd at 9pm ET

WATCH THE LIVE STREAM


Matt Williams is not your typical Country Artist and he has a background that separates him from most artists in the industry right now. Matt is an Army Veteran that served 8 ½ years in Iraq/Afghanistan. During Matt’s last tour, he was wounded by an IED, where he lost two of his best friends and was awarded a Purple Heart for this unfortunate incident. Matt was also awarded an Army Commendation Medal with Valor Device and is ranked as an E/6 Staff Sergeant.

After returning from his third and final deployment in 2010, Matt Williams discovered another battle waiting for him here at home. PTSD and depression loomed very near to Matt, as he had been wounded - and two of his best friends were killed - by an IED attack during his last tour in Afghanistan. Things only seemed to intensify when Matt's father passed just three weeks after he had returned home from the Army. Matt desperately sought an outlet where he could direct his emotion, and he turned back to his roots: MUSIC.

"I began writing the story of my life in the form of songs that I hope other people can relate to in many different ways. I want to tell the world about my life to show that I’m not ashamed of who I am and that no one is perfect. Music, along with God, really can save the soul, and it can influence and impact people in ways that they cannot do for themselves. Music saved my life in more ways than one and I believe that it can help others as well." - Matt Williams


Ariat Acoustic Live Stream with Casey Donahew

Thursday, April 16th at 7pm CT

WATCH THE LIVE STREAM


Over the last 17 years, Casey Donahew has risen from a favorite on the local Texas music scene, racking up 18 #1 singles to a nationally hot touring act who consistently sells out venues all across the country. Donahew has over 500 MILLION on-demand digital music streams through Spotify and Apple, over 350 MILLION streams on Pandora and has more than half a million followers on his social platforms, Donahew has released nine independent albums to critical and commercial acclaim.

On March 29, 2019, Casey announced his latest release, "One Light Town". Released on July 26, 2019, and produced by Josh Leo, "One Light Town" features 15 new songs.

Casey Donahew’s latest single “Let’s Make A Long Song,” finished 2019 by taking the #1 spot on the True Indie Singles chart as the most played song on Country Music Radio by an independent artist..


Ariat Acoustic Live Stream with Ashley McBryde

Wednesday, April 8th at 2:30pm CT

LEARN MORE ABOUT ASHLEY MCBRYDE EVENTS


Watch Grammy®- nominated Country Music Artist Ashley McBryde perform songs from her new album, “Never Will” along with a few of her other personal favorites – live from her living room!

After releasing her debut album Girl Going Nowhere in 2018, Ashley McBryde was named “New Artist of the Year” by the Country Music Association, “New Female Vocalist of the Year” by the Academy of Country Music and Country Music Television’s “Breakthrough Artist of the Year” Award in 2019. Ashley kicked off 2020 with two Grammy nominations including “Best Country Solo Performance” and “Best Country Song” for Girl Going Nowhere and three nominations by the Academy of Country Music for Song of the Year and Music Event of the Year. Ashley’s new album, Never Will - out April 3rd - reveals witty, confessional, detail-driven songwriting that addresses a wide spectrum of blue-collar Southern women’s experience. The music is a combination of rock-and-roll with a nod to bluegrass and country music’s storytelling heart.

Not only is Ashley an incredibly talented artist, but she is also an authentic Ariat fan who has been wearing our boots on and off the stage for as long as she can remember. As an Ariat footwear and apparel partner, Ashley embodies the values carried throughout our entire Ariat family, and we are truly honored to be a part of her life and work as she continues her music journey.


Ariat supports MusiCares®

Ariat is proud to support MusiCares COVID-19 Relief Fund. Please join us to help keep the music community alive and thriving, giving it as much as it gives all of us.

SUPPORT MUSICARES COVID-19 RELIEF FUND



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