In Honor of National Day of the Cowboy
National Day of the Cowboy was founded in 2005 and falls on the fourth Saturday in July. It was founded to recognize the stoic, hardworking symbol of the American West.
At Ariat, we partner with several incredible cowboys and cowgirls that embody the true cowboy spirit. Learn more about a few of these cowboys and what being a cowboy means to them.
TREVOR BRAZILE, PROFESSIONAL ALL-AROUND COWBOY
“Cowboys are a little bit different breed. And I think the way we get our payment builds heart and character because there are no days off. There are easier ways to make a living, but no better way to live.”
Holder of the record for the most PRCA world champion titles—currently 26—Trevor Brazile is a living legend. Born in Amarillo, TX, he now lives in Decatur, TX with his wife Shada and three children. Trevor’s hope is to be remembered as a great cowboy and his accomplishments are many: he is the sport of rodeo’s most decorated all-around champion ever, holding the record for the most World All-Around Cowboy Champion titles at 14, and he hold 26 World Champion titles.
Trevor strives to embody the highest ideals of the American cowboy: honesty, self-sacrifice, toughness, hard work, and faith.
TREVOR BRAZILE, PROFESSIONAL ALL-AROUND COWBOY
“Cowboys are a little bit different breed. And I think the way we get our payment builds heart and character because there are no days off. There are easier ways to make a living, but no better way to live.”
Holder of the record for the most PRCA world champion titles—currently 26—Trevor Brazile is a living legend. Born in Amarillo, TX, he now lives in Decatur, TX with his wife Shada and three children. Trevor’s hope is to be remembered as a great cowboy and his accomplishments are many: he is the sport of rodeo’s most decorated all-around champion ever, holding the record for the most World All-Around Cowboy Champion titles at 14, and he hold 26 World Champion titles.
Trevor strives to embody the highest ideals of the American cowboy: honesty, self-sacrifice, toughness, hard work, and faith.
RANDY SAVVY, ENTERTAINER, COWBOY, ACTIVIST
A born and raised cowboy, Randy Savvy grew up in the 90s on a horse ranch in the Richland Farms community of Compton, California. His aunt, Mayisha Akbar, and father, Louis Hook, founded the Compton Jr. Posse in 1988, a non-profit equestrian program to keep kids off the streets. The ranch and horses of the Compton Jr. Posse kept Randy and his twin brother Carlton distracted away from street life, and did the same for many other local youth, providing them a robust outdoor lifestyle through equestrian activities. Randy formally established the “Compton Cowboys” in 2017 which would come to include their closest friends from childhood who also grew up riding in the Jr. Posse. They are still together today sharing this bond and paying it forward, introducing kids to horses locally and abroad. Randy’s aspiration is to leave a lasting positive impact on the world through art, business, and philanthropy, working with horses to pave the way for future generations.
RANDY SAVVY, ENTERTAINER, COWBOY, ACTIVIST
A born and raised cowboy, Randy Savvy grew up in the 90s on a horse ranch in the Richland Farms community of Compton, California. His aunt, Mayisha Akbar, and father, Louis Hook, founded the Compton Jr. Posse in 1988, a non-profit equestrian program to keep kids off the streets. The ranch and horses of the Compton Jr. Posse kept Randy and his twin brother Carlton distracted away from street life, and did the same for many other local youth, providing them a robust outdoor lifestyle through equestrian activities. Randy formally established the “Compton Cowboys” in 2017 which would come to include their closest friends from childhood who also grew up riding in the Jr. Posse. They are still together today sharing this bond and paying it forward, introducing kids to horses locally and abroad. Randy’s aspiration is to leave a lasting positive impact on the world through art, business, and philanthropy, working with horses to pave the way for future generations.
WILL SIMPSON, OLYMPIC SHOW JUMPING CHAMPION
Will Simpson is most known for his role on the U.S. Show Jumping Team at the 2008 summer Olympics in Beijing, where he helped bring home a team gold medal for USA. Will is now based out of Ocala, Florida. From 1998-2008, when based out of Southern California, he served as president of the West Coast Active Riders. A big believer in giving back, he sits on the board of the Compton Junior Equestrians, and coaches underserved, inner city children. Will was a board member of the North American Riders Group and also acted as chairman of the High-Performance Committee of United States Equestrian Federation for a number of years.
WILL SIMPSON, OLYMPIC SHOW JUMPING CHAMPION
Will Simpson is most known for his role on the U.S. Show Jumping Team at the 2008 summer Olympics in Beijing, where he helped bring home a team gold medal for USA. Will is now based out of Ocala, Florida. From 1998-2008, when based out of Southern California, he served as president of the West Coast Active Riders. A big believer in giving back, he sits on the board of the Compton Junior Equestrians, and coaches underserved, inner city children. Will was a board member of the North American Riders Group and also acted as chairman of the High-Performance Committee of United States Equestrian Federation for a number of years.
JACKIE HOBBS-CRAWFORD, PROFESSIONAL ROPER
“Being a cowboy to me means being part of a culture that takes pride in God, country, and family. We are all one big family!”
Jackie was born in Springfield, IL, where as a child she began to ride and do speed events. At age 12 she moved to Sallisaw, OK, and found a love for roping. She’s an Intercollegiate World Champion Breakaway Roping Champion, has accumulated 19 Women’s Professional Rodeo World Titles, and competed at the men’s professional rodeo level.
In addition to competing, she trains multiple horses for every level of roper at her home in Stephenville, TX, where she lives with husband Charly Crawford, a 9-time NFR Header and fellow Ariat sponsored athlete.
Along with balancing being a wife, mother, competitor and trainer, Jackie has played a key role in the exploding trend of breakaway roping being brought to the forefront of rodeo. She conducts some of the biggest breakaway roping and team roping clinics all over the world.
JACKIE HOBBS-CRAWFORD, PROFESSIONAL ROPER
“Being a cowboy to me means being part of a culture that takes pride in God, country, and family. We are all one big family!”
Jackie was born in Springfield, IL, where as a child she began to ride and do speed events. At age 12 she moved to Sallisaw, OK, and found a love for roping. She’s an Intercollegiate World Champion Breakaway Roping Champion, has accumulated 19 Women’s Professional Rodeo World Titles, and competed at the men’s professional rodeo level.
In addition to competing, she trains multiple horses for every level of roper at her home in Stephenville, TX, where she lives with husband Charly Crawford, a 9-time NFR Header and fellow Ariat sponsored athlete.
Along with balancing being a wife, mother, competitor and trainer, Jackie has played a key role in the exploding trend of breakaway roping being brought to the forefront of rodeo. She conducts some of the biggest breakaway roping and team roping clinics all over the world.
JOSE VITOR LEME, PROFESSIONAL BULL RIDER
“For me being a cowboy means continuing a tradition. Not just wearing a hat or a boot, but being honest, having faith, being committed to your work, being a good person, never giving up, and fighting to the end for your goals”
Brazilian-born Jose Vitor Leme came to bull riding later than most. Instead, he spent his teens playing semi-pro soccer and becoming an accomplished martial artist. José never even attempted riding bulls until he was 18 years old, but by the time he was 21, he became only the second Brazilian rider to win the PBR Brazil national title, Brazilian Rookie of the Year and the Brazilian Finals event winner in the same year.
Jose followed up that feat by traveling to the United States and winning the PBR Velocity Tour Finals, PBR Finals event and became the PBR Rookie of the Year a month later. He is currently the #1 Bull Rider in the World.
JOSE VITOR LEME, PROFESSIONAL BULL RIDER
“For me being a cowboy means continuing a tradition. Not just wearing a hat or a boot, but being honest, having faith, being committed to your work, being a good person, never giving up, and fighting to the end for your goals”
Brazilian-born Jose Vitor Leme came to bull riding later than most. Instead, he spent his teens playing semi-pro soccer and becoming an accomplished martial artist. José never even attempted riding bulls until he was 18 years old, but by the time he was 21, he became only the second Brazilian rider to win the PBR Brazil national title, Brazilian Rookie of the Year and the Brazilian Finals event winner in the same year.
Jose followed up that feat by traveling to the United States and winning the PBR Velocity Tour Finals, PBR Finals event and became the PBR Rookie of the Year a month later. He is currently the #1 Bull Rider in the World.
EZEKIEL MITCHELL, PROFESSIONAL BULL RIDER
“Being a cowboy for me just isn’t a title, it’s something that I always wanted to be. I am so proud of the fact that I can embrace the western heritage and what helped America to grow into what it is today.”
Ezekiel grew up in Texas, one of 11 siblings, aspiring to be a cowboy. Unlike many of his peers, he didn’t come from a rodeo family. Instead, he learned to ride bulls by watching YouTube videos and eventually building his own bucking barrel in his backyard.
Ezekiel’s love of the sport and determination helped him realize his dream of riding with the best. He currently rides on the premier tour of the PBR (Professional Bull Riders), sitting within a prestigious group of the Top 25 Bull Riders in the World.
EZEKIEL MITCHELL, PROFESSIONAL BULL RIDER
“Being a cowboy for me just isn’t a title, it’s something that I always wanted to be. I am so proud of the fact that I can embrace the western heritage and what helped America to grow into what it is today.”
Ezekiel grew up in Texas, one of 11 siblings, aspiring to be a cowboy. Unlike many of his peers, he didn’t come from a rodeo family. Instead, he learned to ride bulls by watching YouTube videos and eventually building his own bucking barrel in his backyard.
Ezekiel’s love of the sport and determination helped him realize his dream of riding with the best. He currently rides on the premier tour of the PBR (Professional Bull Riders), sitting within a prestigious group of the Top 25 Bull Riders in the World.
KAYCEE FEILD, PROFESSIONAL BAREBACK RIDER
“A cowboy is the biggest icon in the world, in my opinion. Every kid around the world at some point in their life has dreamed about being a cowboy. So, when I say I am a cowboy I respect all, am true to my word, and a fierce competitor!”
Hailing from Genola, Utah, Kaycee began practicing riding bareback broncs at the age of 13, dreaming of becoming the world’s best. Because he was small for his age his father and idol, Pro Rodeo hall of Famer and 5-time PRCA World Champion, Lewis Feild, forbade him to practice or compete regularly until he turned 17.
Having to wait only fueled Kaycee’s aspirations and later his many accomplishments, as Kaycee is a Four-time PRCA World Champion Bareback Rider, Winner of four consecutive bareback riding world championships between 2011 & 2014, and has qualified for ten National Finals Rodeos.
KAYCEE FEILD, PROFESSIONAL BAREBACK RIDER
“A cowboy is the biggest icon in the world, in my opinion. Every kid around the world at some point in their life has dreamed about being a cowboy. So, when I say I am a cowboy I respect all, am true to my word, and a fierce competitor!”
Hailing from Genola, Utah, Kaycee began practicing riding bareback broncs at the age of 13, dreaming of becoming the world’s best. Because he was small for his age his father and idol, Pro Rodeo hall of Famer and 5-time PRCA World Champion, Lewis Feild, forbade him to practice or compete regularly until he turned 17.
Having to wait only fueled Kaycee’s aspirations and later his many accomplishments, as Kaycee is a Four-time PRCA World Champion Bareback Rider, Winner of four consecutive bareback riding world championships between 2011 & 2014, and has qualified for ten National Finals Rodeos.
BRIANNA NOBLE, FOUNDER OF MULATTO MEADOWS & HUMBLE, RIDING INSTRUCTOR, HORSE TRAINER, COMMUNITY ACTIVIST
Born and raised in the San Francisco Bay Area’s East Bay, Brianna Noble is a lifelong horse enthusiast whose love of horses began with summers at the barn with her big sister. At the age of 15 she was given her first horse, an abused off the track thoroughbred she renamed Midnight Affair. Brianna is the founder and owner of Mulatto Meadows and the founder of the nonprofit Humble, equestrian businesses dedicated to expanding the accessibility of riding and horsemanship to communities historically excluded from the equestrian world. She is especially passionate about introducing horsemanship and riding to youth of color and economically disenfranchised populations. As a trainer, Bri is committed to rehabilitating abused horses and finding them loving homes. Having ridden and trained in both English and Western disciplines including jumping, eventing, ranch versatility, and Trail Trials, she believes that no matter the focus, true horsemanship is a language that transcends all disciplines. Brianna is mother to three-year-old budding equestrian, Genesis Joan, and engaged to fellow horseman Adolfo Gutierrez.
BRIANNA NOBLE, FOUNDER OF MULATTO MEADOWS & HUMBLE, RIDING INSTRUCTOR, HORSE TRAINER, COMMUNITY ACTIVIST
Born and raised in the San Francisco Bay Area’s East Bay, Brianna Noble is a lifelong horse enthusiast whose love of horses began with summers at the barn with her big sister. At the age of 15 she was given her first horse, an abused off the track thoroughbred she renamed Midnight Affair. Brianna is the founder and owner of Mulatto Meadows and the founder of the nonprofit Humble, equestrian businesses dedicated to expanding the accessibility of riding and horsemanship to communities historically excluded from the equestrian world. She is especially passionate about introducing horsemanship and riding to youth of color and economically disenfranchised populations. As a trainer, Bri is committed to rehabilitating abused horses and finding them loving homes. Having ridden and trained in both English and Western disciplines including jumping, eventing, ranch versatility, and Trail Trials, she believes that no matter the focus, true horsemanship is a language that transcends all disciplines. Brianna is mother to three-year-old budding equestrian, Genesis Joan, and engaged to fellow horseman Adolfo Gutierrez.
