Less water makes a world of difference. H2Lo denim styles utilize an innovative wash process that uses 50% less water than the typical process. Over the next few years, we’ll keep expanding this initiative to reduce water and energy consumption during our manufacturing process.shop H2Lo
We’re proud to partner with Blue Jeans Go Green™ - a denim recycling program that salvages worn denim and transforms it into home insulation. This partnership helps us keep textile waste out of landfills, and repurposes your old jeans as an effective insulation solution. Bring your worn denim into Ariat brand shops and outlets to receive $10 off your next pair of Ariat jeans.Learn More
We work closely with fabric mills that are BLUESIGN certified, ensuring these fabrics are created with sustainably responsible resources and processes. The chemicals, processes, and materials we use demonstrate our commitment to protecting people and the environment.Shop Bluesign
Earth-friendly waterproofing. EcoDRY™ technology offers protection against the elements without harmful, environmentally damaging chemicals.Shop Ecodry
Premium Quality and Craftsmanship
At Ariat, we’ve been handcrafting boots for three decades and take pride in delivering products that are made to last – season after season. Our focus on durability and quality ensures you can wear your Ariat gear hard, and wear it longer, reducing materials that end up in landfills.