We’ve done a lot in three decades—and it’s all thanks to you! We’re celebrating with a look back at the people, products, and passion that have defined our journey.

Ariat Artist Annie Bosko is defying traditional country norms and captivating audiences worldwide. While she continues to make waves in the music industry, one thing remains unchanged – her commitment to staying true to herself.

We’re proud to partner with the National Medal of Honor Museum to help commemorate the heroes who have shaped our nation’s history and inspired its future with their acts of courage.

Function or fashion, everyone’s got a toe type that feels just right. Find the one that suits you with our helpful guide to cowboy boot toe styles.

Today’s modern rodeo is an exhibition of ranch skills and a celebration of the adventurous and rugged life of the working cowboy. Rodeo events like bronc riding and calf roping fall into two primary categories: roughstock and timed events.

Finding the perfect look for a tailgate party doesn’t have to be difficult. Consider the weather and dress for comfort and you’ll enjoy every moment leading up to the main event.