Western, Athletes

José Vitor Leme

A conversation with Ariat Athlete and 2020 PBR World Champion.

Ribas do Rios, Prado, Brazil 

PBR Bull Rider

2020 PBR World Champion

Biggest Accomplishment: 

Winning the PBR finals in 2017 which opened the door for me to continue as a Professional Bull Rider. 

Biggest Challenge: 

Making the decision to live far away from my family in Brazil to follow my dream in America.

What does “bring it” mean to you?

This phrase define who I am. I have always focused on my goals and worked as hard as I can to reach them. It's a combination of the talent I was blessed with, my hard work and my connection to something greater than myself. 

What was the most “bring it” moment in your career?

There are many - my daily workouts where my body aches and I think I can't do more and then I do. It's knowing how to compete, it's getting back on the bull when it feels hard. It's making sure I have balance in my life and always focusing on what is important. 

What does it take to “bring it” every day? 

It takes dedication, tremendous willpower, hard work, and having a goal in life to always improve and always give it your best. This applies not only in your work but in everything you do.

Ariat Athletes share what it takes to bring it, check it out here.