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Sustainability
Denim Does Good

Drop off your well-worn jeans at an Ariat store and you’ll get $10 off a new pair!* We’ll recycle them through Cotton’s Blue Jeans Go Green™ denim recycling program to support building efforts across the country.

Sustainability
Denim Does Good
Denim Does Good

Drop off your well-worn jeans at an Ariat store and you’ll get $10 off a new pair!* We’ll recycle them through Cotton’s Blue Jeans Go Green™ denim recycling program to support building efforts across the country.

With your help we've kept over 8 tons of denim out of landfills & we have helped produce more than 32,000 square feet of natural cotton fiber insulation through Cotton's Blue Jeans Go Green™ program.

With your help we've kept over 8 tons of denim out of landfills & we have helped produce more than 32,000 square feet of natural cotton fiber insulation through Cotton's Blue Jeans Go Green™ program.

How It Works
How It Works
How It Works
Step 1

Gather your old jeans

Step 1
Step 1

Gather your old jeans

Step 2

Bring them to a participating Ariat Store

Step 2
Step 2

Bring them to a participating Ariat Store

Step 3

Get $10 off a new pair of jeans

Step 3
Step 3

Get $10 off a new pair of jeans

Step 4

They're turned into natural cotton fiber insulation

Step 4
Step 4

They're turned into natural cotton fiber insulation

Step 1

Gather your old jeans

Step 1
Step 1

Gather your old jeans

Step 2

Bring them to a participating Ariat Store

Step 2
Step 2

Bring them to a participating Ariat Store

Step 3

Get $10 off a new pair of jeans

Step 3
Step 3

Get $10 off a new pair of jeans

Step 4

They're turned into natural cotton fiber insulation

Step 4
Step 4

They're turned into natural cotton fiber insulation

Come Visit Us

This program is offered at Ariat Brand Shops, Ariat Outlets, & participating JAX Outdoor Goods Stores. Find one of these locations near you and start recycling your denim today.

Find a Store Near You
Come Visit Us
Come Visit Us

This program is offered at Ariat Brand Shops, Ariat Outlets, & participating JAX Outdoor Goods Stores. Find one of these locations near you and start recycling your denim today.

Find a Store Near You

*Program is offered at Ariat Brand Shops, Ariat Outlet Stores and participating JAX Outdoor Goods Stores. Receive a $10 discount on your purchase of full-price Ariat denim when you contribute one pair of jeans to the Cotton’s Blue Jeans Go Green™ denim recycling program through 12/31/24. Discount cannot be applied towards previous purchases, combined with other offers or redeemed for cash. Cotton’s Blue Jeans Go Green™ is a trademark of Cotton Incorporated.

*Program is offered at Ariat Brand Shops, Ariat Outlet Stores and participating JAX Outdoor Goods Stores. Receive a $10 discount on your purchase of full-price Ariat denim when you contribute one pair of jeans to the Cotton’s Blue Jeans Go Green™ denim recycling program through 12/31/24. Discount cannot be applied towards previous purchases, combined with other offers or redeemed for cash. Cotton’s Blue Jeans Go Green™ is a trademark of Cotton Incorporated.