Ariat denim
SUSTAINABILTY
DENIM DOES GOOD
DENIM DOES GOOD
DENIM DOES GOOD

Drop of your well-worn jeans at an Ariat store and you’ll get $10 off a new pair!* We’ll recycle them through Cotton’s Blue Jeans Go Green™ denim recycling program to support building efforts across the country.

SUSTAINABILTY
DENIM DOES GOOD
DENIM DOES GOOD
DENIM DOES GOOD

Drop of your well-worn jeans at an Ariat store and you’ll get $10 off a new pair!* We’ll recycle them through Cotton’s Blue Jeans Go Green™ denim recycling program to support building efforts across the country.

With your help we’ve kept over 7 tons of denim out of landfills and we have helped produce close to 30,000 square feet of natural cotton fiber insulation through Cotton's Blue Jeans Go Green™ program.
With your help we’ve kept over 7 tons of denim out of landfills and we have helped produce close to 30,000 square feet of natural cotton fiber insulation through Cotton's Blue Jeans Go Green™ program.
With your help we’ve kept over 7 tons of denim out of landfills and we have helped produce close to 30,000 square feet of natural cotton fiber insulation through Cotton's Blue Jeans Go Green™ program.
How It Works
Denim with jean icon
Step 1
Step 1
Step 1

Gather your old jeans

Denim with Ariat Brand Store Icon
Step 2
Step 2
Step 2

Bring them to a participating Ariat Store

Denim with icon of a pocket with money in it
Step 3
Step 3
Step 3

Get $10 off a new pair of jeans

Denim with icon of a house
Step 4
Step 4
Step 4

They’re turned into natural cotton fiber insulation

Come Visit Us
Come Visit Us
Come Visit Us

This program is offered at Ariat Brand Shops, Ariat Outlets and participating JAX Outdoor Goods Stores. Find a location near you and start recycling your denim today.

Ariat brand shop storefront in Lexington
*Program is offered at Ariat Brand Shops, Ariat Outlet Stores and participating JAX Outdoor Goods Stores. Receive a $10 discount on your purchase of full-price Ariat denim when you contribute one pair of jeans to the Cotton’s Blue Jeans Go Green™ denim recycling program through 12/31/20. Discount cannot be applied towards previous purchases, combined with other offers or redeemed for cash. Cotton’s Blue Jeans Go Green™ is a trademark of Cotton Incorporated.
*Program is offered at Ariat Brand Shops, Ariat Outlet Stores and participating JAX Outdoor Goods Stores. Receive a $10 discount on your purchase of full-price Ariat denim when you contribute one pair of jeans to the Cotton’s Blue Jeans Go Green™ denim recycling program through 12/31/20. Discount cannot be applied towards previous purchases, combined with other offers or redeemed for cash. Cotton’s Blue Jeans Go Green™ is a trademark of Cotton Incorporated.
*Program is offered at Ariat Brand Shops, Ariat Outlet Stores and participating JAX Outdoor Goods Stores. Receive a $10 discount on your purchase of full-price Ariat denim when you contribute one pair of jeans to the Cotton’s Blue Jeans Go Green™ denim recycling program through 12/31/20. Discount cannot be applied towards previous purchases, combined with other offers or redeemed for cash. Cotton’s Blue Jeans Go Green™ is a trademark of Cotton Incorporated.