California Privacy Rights

Updated: October 20,2023

If you are a California resident, you have certain rights with respect to your personal information. Those rights and how you may exercise them are described below.

This notice supplements Ariat’s GeneralPrivacy Policy, which we encourage you to read.

Shine the Light

California Civil Code Section 1798.83 permits Ariat customers who are California residents to request certain information regarding and/or opt-out of our disclosure of personal information to third parties for their direct marketing purposes. You may submit such a request once a year. To make such a request, please write to us at the following address:

Ariat International, Inc.
1500 Alvarado Street
San Leandro, CA 94577

Please note, that as a user of the service, you cannot opt-out of some administrative communications that are reasonably necessary to the service, such as billing or service notifications.

California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act of 2018, as amended by the Califorina Privacy Rights Act (collectively, the “CCPA”), provides you with the right to: (a) request knowledge of/access to the personal information collected about you in the previous 12 months (the “Right to Know”); (b) request deletion of your personal information (the “Right to Delete”); (c) request correction of inaccurate personal information (the “Right to Correct”); (d) request that a business limit how its uses or discloses your “Sensitive Personal Information,” as defined under the CCPA (the “Right to Limit”); and (e) request that a business that “Sells” or “Shares” your personal information, as defined under the CCPA, stop Selling or Sharing it to third parties (the “Right to Opt-Out”). In addition, you have the right not to receive discriminatory treatment by a business for exercising those rights.

These rights are subject to certain exemptions and exceptions as well as certain steps that must be taken to verify your identity.

Right to Know

You may request that we provide you with: (i) a list of the categories of personal information and/or specific pieces of information we have collected about you within the past 12 months, (ii) the categories of sources from which it was collected, (iii) the purpose for collecting, disclosing, Selling or Sharing the information, (iv) the categories of “third parties” to whom we disclosed, Sold or Shared that information, and (v) the categories of information that the business Sells of discloses to third parties. You may make a Request to Know up to two times in a 12-month period, subject to verification limitations described in the CCPA. Our method for verifying any particular request weighs information we receive as part of the request, the sensitivity of the consumer information at issue, and the risk of harm to the consumer from unauthorized disclosure.

Depending on the nature of your interactions with us, we may have collected some or all of the following categories of personal information about you within the past 12 months:

  • “Identifiers,” such as first and last name, shipping address, billing address, email address, phone number, user name, signature, IP address, cookie ID, browser or device identifier and similar information.
  • “Financial Information,” such as payment card information.
  • “Demographic Information,” such as age or gender. Demographic information may include characteristics of protected classifications under applicable law.
  • “Device or Browser Information,” such as device or browser type and configuration
  • “Location Information,” such as your approximate location when you access the Site
  • “Commercial Information,” such as your shopping or purchasing history on our Services
  • “User Content,” such as comments or other content posted to our Site or shared with us via email, browsing activity, or social media content
  • “Internet Activity” or “Usage Data,” such as information about how you use a Service or interact with marketing communications sent on our behalf
  • “Profile Information,” which is inferences we make about your interests for marketing or other commercial purposes based on other types of Personal Information we collect about you
  • Other categories disclosed to you at the point of collection

In addition, you can find the following information regarding our data practices in the corresponding sections of our Privacy Policy described below:

Categories of Personal Information: General Privacy Policy
Business purpose for collecting your personal information: Section 4
Categories of sources from which your personal information is collected: Section 2
Categories of 3rd parties to whom we disclose your personal information: Section 3

Within the past 12 months, we disclosed the following categories of personal information for a business purpose (to the categories of recipients listed):

  • Identifiers (to vendors)
  • Demographic Information (to vendors)
  • Location Information (to vendors)
  • Device/Browser Information (to vendors)
  • Internet Activity (to vendors)
  • Commercial Information, User Content (e.g. customer reviews) (to vendors)
  • Profile Information (to vendors)

If you would like to submit a Request to Know, you can contact us to make any requests related to your personal information by sending an email to Alternatively, you can click the “Your Privacy Choices” link at the bottom of our Website’s homepage.

Right to Correct or Delete

You may request that we correct any inaccurate personal information that we have collected from you.

You may also request that we delete any personal information that we have collected from you. However, the law exempts certain information from deletion. For example, we may keep information necessary for security and fraud detection. We also may keep information needed to provide you goods or services. When we respond to your request to delete, we will explain what (if any) information we have kept and why. Please note that we may “delete” your information by anonymizing, aggregating, or pseudonymizing it.

If you would like to Correct or Delete your information, you can contact us to make any requests related to your personal information by sending an email to Alternatively, you can click the “Your Privacy Choices” link at the bottom of our Website’s homepage.

Right to Limit Use and Disclosure of Sensitive Personal Information

From time to time, we may receive inquiries from consumers who may provide us with sensitive personal information concerning a consumer’s health. Such information may be shared with reputable third-party vendors to help us address the specific inquiry.

You can limit the use and disclosure of this sensitive personal information to the extent we are able to provide you goods and services. When we respond to your request to limit use or disclosure, we will explain (if any) information we have kept and why.

Right to Non-Discrimination

Ariat does not discriminate against customers who exercise their rights under applicable privacy law. We will not deny you goods or services, charge you different rates, or give you different discounts because you used one of these rights.

How to Make a Request

To submit a request for access, correction, or deletion of your personal information, or to limit use and disclosure of your sensitive personal information, please click here. You may also contact use to make any requests related to your personal information by sending an email to you make a request, we will take steps to verify your identity before responding. This is to protect your information.

Authorized Representative

You may also designate an authorized representative to make data subject rights requests on your behalf. We will require verification that you did in fact authorize the representative.

Right to Opt Out of “Sale” or “Sharing” of Personal Information

We also deploy cookies on our Website that collects data from our customers, which may also be considered a “sale” of data under CA law. You can opt out of this program by clicking on the “Do Not Sell or Share My Info” link at the bottom of our Website.

Notice of Financial Incentive

We offer our customers a loyalty program (the “Ariat Insider Program”) that provides certain perks, such as rewards and exclusive offers. We may also provide other programs, such as sweepstakes, contests, or other similar promotional campaigns (collectively, the “Programs”). When you sign up for one of these Programs, we typically ask you to provide your name and contact information (such as email address and/or telephone number). Because our Programs involve the collection of personal information, they might be interpreted as a “financial incentive” program under California law. The value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable Program, less the expense related to offering those products, services, and benefits to Program participants.

You may withdraw from participating in a Program at any time by contacting us using the designated method set forth in the applicable Program Terms and Conditions.


We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that any of your children have provided us with personal information without your consent, please contact us and we will take steps to remove that information.

Do Not Track Disclosure

“Do Not Track” is a privacy preference that users can set in their web browsers. Please note that many web browsers support Do Not Track technology. If you enable “Do Not Track,” the browser may send a message to websites requesting them not to track the user. If you do so, we will not use information about your web viewing activities to tailor your online experience on our Website. For more information about Do Not Track, please visit:

Contact Us

If you have any questions or concerns about our use of your personal information, please contact us using the following details:

Ariat International, Inc.
1500 Alvarado Street
San Leandro, CA 94577
Toll Free: (877)-702-7428

More on Privacy

We take the security and privacy of your data very seriously. If you would like to learn more about it, please read our General Privacy Policy.