life's better in boots
life's better in boots
life's better in boots

Western styles for riding, working, or kicking back.

life's better in boots
life's better in boots
life's better in boots

Western styles for riding, working, or kicking back.

FALL LOOKS GOOD ON YOU
FALL LOOKS GOOD ON YOU
FALL LOOKS GOOD ON YOU

Feel-great, look-amazing style for the season ahead.

HARDWORKING HOODIES
HARDWORKING HOODIES
HARDWORKING HOODIES

Durable, comfortable layers to keep you warm on the job.

ALL NEW DENIM
ALL NEW DENIM
ALL NEW DENIM

Same great fit. The latest styles have landed.

TRAIN SMARTER
TRAIN SMARTER
TRAIN SMARTER

English gear made to keep you comfortable, so you can stay focused.

WHAT'S HAPPENING
READY TO STRIKE!
READY TO STRIKE!
READY TO STRIKE!

Ariat is the title sponsor of the new Texas Rattlers PBR team-- part of the new PBR team series launching in July.

OUR DENIM IS A CUT ABOVE THE REST
OUR DENIM IS A CUT ABOVE THE REST
OUR DENIM IS A CUT ABOVE THE REST

Ariat jeans are fan favorites for all the right reasons: thoughtful details, long-lasting durability, and expanded sizing for a terrific fit to name a few.

HOW TO FIT COWBOY BOOTS
HOW TO FIT COWBOY BOOTS
HOW TO FIT COWBOY BOOTS

With so many styles and shapes to choose from, fitting the right boot can be tricky. Our step-by-step fit guide can help.

OUR STORY
GIVING BACK
GIVING BACK
GIVING BACK

Ariat partners with Team Rubicon for disaster relief. Learn more about our Giving programs.

OUR COMMITMENT
OUR COMMITMENT
OUR COMMITMENT

Our design teams use the most innovative, most durable and highest quality materials to make the best boots—bar none.

A DIFFERENT BREED
A DIFFERENT BREED
A DIFFERENT BREED

We are linked in name and spirit to legendary racehorse, Secretariat. Our heritage and values shape our culture.

TOUGH GEAR FOR A LIFE OUTDOORS
TOUGH GEAR FOR A LIFE OUTDOORS
TOUGH GEAR FOR A LIFE OUTDOORS

Making it work, no matter the challenge, takes equal parts heart, determination, and good ol’ fashioned grit. We salute the tough among us who bring all three to everything they do—because it inspires us to do the same.

TOUGH GEAR FOR A LIFE OUTDOORS
TOUGH GEAR FOR A LIFE OUTDOORS
TOUGH GEAR FOR A LIFE OUTDOORS

Making it work, no matter the challenge, takes equal parts heart, determination, and good ol’ fashioned grit. We salute the tough among us who bring all three to everything they do—because it inspires us to do the same.