1. Eligibility: Ashley McBryde Instagram Sweepstakes (the “Sweepstakes”) is open to legal residents of the United States or District of Columbia who are at least eighteen (18) years of age at the time of entry. Employees of Ariat International, Inc. or Ashley McBryde (together, the “Sponsor”) and its respective affiliates, subsidiaries, advertising and promotion agencies, and their immediate family members and/or those living in the same household of each are not eligible to participate in the Sweepstakes. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Void where prohibited.
  2. Agreement to Official Rules: By participating, you (and your parent(s)/legal guardian(s) if you are resident of a jurisdiction that deems you to be a minor) agree to be fully unconditionally bound by these Rules, and you represent and warrant that you meet the eligibility requirements set forth herein. In addition, you agree to accept the decisions of the Sponsor as final and binding as it relates to the content. Winning a prize is contingent upon fulfilling all requirements set forth herein.
  3. Sweepstakes Period: Entries will be accepted through Instagram only. Entries will be taken from November 1, 2021, 12:00:01 a.m. PDT through November 3, 2021, 11:59:59 p.m. PDT (the "Promotion Period"). All entries must be received by 11:59:59 p.m. PDT on the last day of the Promotion Period.
  4. How to Enter: Enter using your Instagram account: (i) “Like” Sponsor’s Sweepstakes Post, (ii) and tag a friend that you intend to take with you to the concert. In order for your entry to be valid, your Instagram profile must be public and thus viewable by the Sponsor and its agents. Posting a photo on Instagram requires a mobile device and therefore message and data rates may apply. Entries must be received during the Promotion Period. Limit: One (1) online entry per person, per Instagram account. In the event of a dispute, online entries will be deemed to have been submitted by the Authorized Account Holder of the Instagram account submitted at the time of entry. "Authorized Account Holder" means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being the Authorized Account Holder. Photo may not be indecent, obscene, hateful, tortious, libelous or contain material that violates or infringes another's rights or disparage Sponsor or any other person or party affiliated with the Sweepstakes or contain material that is unlawful in any way. Sponsor reserves the right to disqualify any entries where it finds the posted photo unlawful, or in violation of these Official Rules, all in its sole discretion. To be eligible for participation in the Sweepstakes, each entrant must include all required information. Incomplete or inaccurate entries shall be deemed void. By entering the Sweepstakes, you agree to receive promotional communications periodically from the Sponsor or its marketing partners. You can opt-out of receiving this communication at any time by clicking the unsubscribe link in the newsletter.
  5. Prizes: One of two (2) pairs of tickets to Ashley McBryde’s concert at The Eastern in Atlanta Georgia on November 12, 2021. Travel and accommodations are not included. Prizes are non-transferable and no cash or other prize substitution permitted except at Sponsor's discretion. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Sponsor is not responsible for complaints or issues regarding the prize. Sponsor makes no representation or warranty concerning the appearance, safety or performance of any prizes awarded. The prizes are nontransferable. Any and all prize related expenses, including without limitation any and all federal, state, and/or local taxes shall be the sole responsibility of the winner. Winners are responsible for all taxes and fees associated with prize receipt and/or use.
  6. Odds: The odds of winning depend on the number of eligible entries received during the Promotion Period.
  7. Winner selection and notification: Sponsor's decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes. Potential winners of the Sweepstakes will be selected in a random drawing from all eligible entries under the supervision of the Sponsor within twenty-four (24) hours after the Promotion Period. Potential winners will be notified on his or her Instagram via direct message by the Sponsor. Any prize won by a minor may be awarded to his/her parent or legal guardian. The Sponsor shall have no liability for a winner's failure to receive notices due to winners' spam, junk e-mail or other security settings or for winners' provision of incorrect or otherwise non-functioning contact information. If the selected potential winner cannot be contacted, is ineligible, fails to claim the prize within twenty-four (24) hours from the time award notification was sent, or if winner (or parent/legal guardian if winner is a minor in his/her state of residence) fails to timely return a completed and executed declaration and releases as required, prize may be forfeited, and an alternate winner may be selected by random drawing from among all remaining eligible entries. The receipt by winner of the prize offered in this Sweepstakes is conditioned upon compliance with any and all federal and state laws and regulations. ANY VIOLATION OF THESE OFFICIAL RULES BY ANY WINNER (AT SPONSOR'S SOLE DISCRETION) WILL RESULT IN SUCH WINNER'S DISQUALIFICATION AS WINNER OF THE SWEEPSTAKES AND ALL PRIVILEGES AS WINNER WILL BE IMMEDIATELY TERMINATED.
  8. Privacy: Online entrants are subject to all notices posted online, including but not limited to the Sponsor’s Privacy Policy located at
  9. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.
  10. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, human error, or any other factor impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion. In such event, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
  11. Limitation of Liability: By entering you agree to release and hold harmless Ariat International, Inc., Facebook, Inc., Instagram, and their subsidiaries, affiliates, advertising and promotion agencies, partners, representatives, agents, successors, assigns, employees, officers and directors from any liability, illness, injury, death, loss, litigation, claim or damage that may occur, directly or indirectly, whether caused by negligence or not, from (i) such entrant's participation in the sweepstakes and/or his/her acceptance, possession, use, or misuse of any prize or any portion thereof, (ii) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software; (iii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iv) unauthorized human intervention in any part of the entry process or the Promotion; (v) electronic or human error which may occur in the administration of the Promotion or the processing of entries.
  12. Disputes: THIS SWEEPSTAKES IS GOVERNED BY THE LAWS OF THE STATE OF CALIFORNIA WITHOUT RESPECT TO CONFLICT OF LAW DOCTRINES. As a condition of participating in this Sweepstakes, participant agrees that any and all disputes which cannot be resolved between the parties and causes of action arising out of or connected with this Sweepstakes, shall be resolved individually, without resort to any form of class action, exclusively before a court located in California having jurisdiction. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for, and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with entering this Sweepstakes), and participant further waives all rights to have damages multiplied or increased.
  13. Winners List: To obtain a copy of the winner's name or a copy of these Official Rules, mail your request along with a stamped, self-addressed envelope to: Ariat International, Inc. 3242 Whipple Road, Union City CA. Requests must be received no later than November 30, 2021.
  14. Sponsor: The Sponsor of the Sweepstakes is Ariat International Inc. This Sweepstakes is not sponsored, endorsed or administered by Ashley McBryde, Facebook or Instagram, nor is Facebook or Instagram associated with the Sweepstakes in any way. Any questions, comments or complaints regarding the Sweepstakes must be directed to the Sponsor.