From the first sketch to the final stitch, Ariat jeans are designed for real life. We build denim that works as hard as the people who wear it. Whether you're riding, working, or wearing every day, our jeans move with you, hold their shape, and look good doing it. 

Ariat’s latest addition to its countryside collection has arrived - the Woodstock Rubber Boot. Designed with outdoor living in mind, it delivers the perfect balance of performance and effortless style.

Ariat in cahoots with Sendero Provisions Co. presents a bold new collection embodying the Spirit of the West and the Soul of the Wild.

Ariat Europe is proud to announce a new partnership with Gloucester Rugby and Gloucester Hartpury, becoming an Official Partner of both teams.

Ariat was spotted all over Hyde Park at this year’s British Summer Time festival. Festival-goers showed us exactly how to style Ariat cowboy boots for long days of music, sunshine, and dancing.

At Ariat, we believe in the power of determination, courage, and community. That’s why we’re honoured to sponsor "Ride to Independence", the 2026 mountain expedition led by the incredible women of Equine Para Adventures.

Escape the crowds and discover Winding Lake - a unique and welcoming retreat just moments from the Glastonbury Festival site.

British Showjumping is delighted to announce that Ariat has joined the British Showjumping Business Partnership, which plays a pivotal part in assisting the sport to meet its own performance pathway objectives with the International Stairway series playing a major role.

Designed with both style and performance in mind, the redesigned Palisade tall riding boot collection combines technology with classic craftsmanship to provide equestrians with the perfect blend of comfort, durability, and aesthetic appeal.