Ariat Partners with Gloucester Rugby & Gloucester Hartpury

Supplying Premium Clothing & Footwear

The new deal will see Ariat become the off-field outerwear supplier for the Gloucester Rugby side, and the off-field clothing and footwear supplier for the reigning Premiership Women’s Rugby (PWR) Champions, Gloucester Hartpury.

Players and staff will benefit from Ariat’s renowned performance apparel as Ariat will also outfit the Operations Team with workwear to help them carry out their work around Kingsholm Stadium comfortably and safely.

Supporters will see the Ariat logo proudly displayed on the side panel of the Gloucester Rugby playing shorts this season, as well as Ariat branding on the Operations Team office next to the famous Lion’s Den.

A Shared Commitment to Performance

This partnership brings together two brands with deep roots and a shared commitment to performance, community and innovation. Gloucester Rugby’s proud traditions and passionate supporters align perfectly with Ariat’s dedication to quality and excellence.

Bringing Ariat to the Fans

Ariat will be activating the partnership in the Fan Zone at two Gloucester Rugby home games this coming season (dates to be confirmed), giving supporters the chance to explore Ariat’s premium product range and experience the brand up close on match day.

Chief Executive Officer, Alex Brown, commented:

“We’re proud to welcome Ariat as an Official Partner of both Gloucester Rugby and Gloucester Hartpury. Their reputation for quality, innovation, and durability aligns perfectly with the high-performance standards we uphold across both teams and the wider club.

We’re especially pleased that Ariat will be providing their products for both the men’s and women’s squads, as well as outfitting our Operations Team at Kingsholm Stadium. It’s a great reflection of their commitment to supporting the whole club and the versatility of their product range. We’re excited to develop this new partnership and look forward to growing together.”

James Wilson Senior Brand & DTC Director - Ariat Europe added:

"We’re incredibly excited to get this partnership off the ground, Ariat’s values align perfectly with Gloucester Rugby especially around respect, quality and teamwork.

We’re all about performance and comfort and we know Rugby fans understand the need for products to stand up in the toughest conditions day in day out. We can’t wait to make some new friends at the fan zone."

Stay connected and follow @AriatEurope for exclusive updates, Fan Zone details and behind-the-scenes content from the partnership.

To find out more about Gloucester Rugby visit: www.gloucesterrugby.co.uk