Ariat's Partnership with Country 2 Country: A Celebration of Music and Western Lifestyle
Ariat has proudly been the ‘Official Footwear and Denim Partner of Country to Country’ since 2019. Come and join us in the Town Square at this year’s C2C at The O2, London 14th to 16th March.
An Interview with Ebony Horse Club
Ebony Horse Club is a London-based charity that empowers young people from disadvantaged communities by providing access to horses, riding lessons, and opportunities to develop essential life skills. Based in Brixton, they offer a safe and supportive environment where young people can build confidence, resilience, and friendships while connecting with animals and nature.
Ariat has been a long-standing supporter of Ebony Horse Club, kindly providing them with footwear that their young people can wear when attending the stables. This partnership has played a role in enabling the young people at Ebony Horse Club to take part in all their equestrian activities, helping them build confidence and stay focused as they hone their riding skills.
What is a Tailgate Party?
American readers may be familiar with the concept of a tailgate party, but for people around the world, tailgating may be less familiar. Closely associated with Western culture and sports traditions, tailgate parties are an all-American tradition hosted around the tailgates of open vehicles like pick-up trucks and cars. Originally named for the hinge on the back of trucks that were used at these kinds of parties, it’s now a more general phrase referring to hosting parties and celebrations in open air with vehicles.
Tailgating is a great way to get friends and family together around major events, like sports games, concerts, festivals, and rodeos, and has been a key part of American celebrations for a long time. With the growing interest in Western and cowboy culture all around the world, we’re also seeing more and more tailgate parties in Europe too.
There’s no barrier to who can get involved and how creative you can get with them. We uncover the history and culture of tailgating, as well as what to wear to a tailgate party.
Stacking Denim for Western Riding
When you’re thinking about creating the perfect cowboy aesthetic, the first things you think of are classic cowboy boots and Western cut shirts, but did you know that your denim is just as important? Stacking denim is the perfect way to achieve the traditional Western look, and it is super simple.
Join us as we uncover what denim stacking is and how to achieve the perfect stacked jeans.
What to Wear to a Rodeo
A Rodeo is an exciting event that’s all about a unique yet traditionally western experience. And that’s exactly what a Rodeo outfit should be: traditionally Western, functional, but totally unique to you!
Comfort should always come first, but whilst you’re paying homage to the West, don’t be afraid to make a statement and stand out from the crowd.
We’ve put together a full guide on what to wear to a rodeo, with some of our favourite pieces that we think work perfectly at capturing that perfect authentic western style.
What is Rodeo? Rodeo Events explained
‘Rodeo’ is a Western sport inherently rooted in the traditions of cowboy culture and cattle ranching from Western America , Mexico, Spain, and South America. What began as practical skills in herding and handling livestock has gradually evolved into a competitive sport that is now participated in by professionals and amateurs from around the world.
Rodeo can be categorised into three main events: rough stock events, timed events, and novelty events.
An Interview With Our Western Riding Specialist, Jess Dunford
Meet Jess Dunford, Ariat’s Training, Merchandising, and Events Manager for the UK and Ireland, and a true enthusiast of western riding.
Our Guide to Western Riding Events
With cowboy culture on the rise in the UK, Western riding has also been growing in popularity over the years. Taking inspiration from the Western equestrian traditions of the United States, there are plenty of spectacular Western riding competitions and events to enjoy the sport..
Join us as we look at the Western Riding events around the UK for British lovers of Western riding to enjoy and compete in. If you are looking for great places to ride Western in the UK and Europe, you can check out our guide to Western riding venues.
History of the Cowboy
Cowboys are one of the most identifiable images within culture. From spaghetti Western movies to playground games, from young children to grown adults, cowboy culture is something that we all know a little bit about. However, most don’t know the history of the cowboy, where cowboys come from, or how the culture of cowboys and Western lifestyles has developed over time.
