Show your team spirit with the new Ariat Team Collection - rider-loved performance meets fresh styles and fan-favourite colours.
Learn how to fit cowgirl boots and find the perfect size. In this how-to, you'll discover how cowgirl boots should fit.
Whether you’re slipping into cowboy boots for the very first time or shopping for someone else, knowing how cowboy boots should fit is essential. Our step-by-step guide makes it easy to find a pair that delivers unmatched comfort, timeless style, and a legacy of craftsmanship.
Welcome to the Ariat Spring/Summer 2025 Lookbook, where the new season brings an exciting collection of fresh styles and innovative designs. Whether you’re riding, relaxing, or enjoying the outdoors, these new season pieces are designed to keep you stylish and comfortable all season long.
Dive into the season with Ariat’s newest clothing and footwear, crafted to elevate your wardrobe and lifestyle this spring and summer.
Get ready to embrace the spirit of country music and western heritage with Ariat’s Country Western Festival Lookbook. From iconic cowboy boots to classic denim and statement accessories, we’ve curated must-have pieces to help you stand out at any festival.
Welcome the newly redesigned Ariat Heritage Paddock Boot - redesigned with modern styling, enhanced comfort, and updated branding.
Ariat has proudly been the ‘Official Footwear and Denim Partner of Country to Country’ since 2019. Come and join us in the Town Square at this year’s C2C at The O2, London 14th to 16th March.
Ebony Horse Club is a London-based charity that empowers young people from disadvantaged communities by providing access to horses, riding lessons, and opportunities to develop essential life skills. Based in Brixton, they offer a safe and supportive environment where young people can build confidence, resilience, and friendships while connecting with animals and nature.
Ariat has been a long-standing supporter of Ebony Horse Club, kindly providing them with footwear that their young people can wear when attending the stables. This partnership has played a role in enabling the young people at Ebony Horse Club to take part in all their equestrian activities, helping them build confidence and stay focused as they hone their riding skills.
American readers may be familiar with the concept of a tailgate party, but for people around the world, tailgating may be less familiar. Closely associated with Western culture and sports traditions, tailgate parties are an all-American tradition hosted around the tailgates of open vehicles like pick-up trucks and cars. Originally named for the hinge on the back of trucks that were used at these kinds of parties, it’s now a more general phrase referring to hosting parties and celebrations in open air with vehicles.
Tailgating is a great way to get friends and family together around major events, like sports games, concerts, festivals, and rodeos, and has been a key part of American celebrations for a long time. With the growing interest in Western and cowboy culture all around the world, we’re also seeing more and more tailgate parties in Europe too.
There’s no barrier to who can get involved and how creative you can get with them. We uncover the history and culture of tailgating, as well as what to wear to a tailgate party.
