Exclusive Collab: Ariat X Sendero
Ariat in cahoots with Sendero Provisions Co. presents a bold new collection embodying the Spirit of the West and the Soul of the Wild.
Get ready to unleash your wild side with the Ariat X Sendero collection. Packed with fun graphic tees, vintage vibes, and seriously comfy hoodies, sweatshirts, and boots, this line-up is all about bold, free-spirited style inspired by the great outdoors. Every piece brings Sendero’s quirky humour to the table, wrapped up in Ariat’s unbeatable comfort and quality. Whether you’re out in the town or just kicking back at home, this collection gives your beloved Ariat essentials a cool edge.
And that’s not all… keep your eyes peeled this October for the release of our Ariat X Sendero Western boots.
About Sendero
Founded 2014 in Waco, Texas by a group of artists, storytellers, and adventurers, Sendero creates gear inspired by wide-open spaces, western heritage, and the spirit of the trail. Every piece they design carries a hint of humour, a nod to the wild, and a promise to keep the West alive.
What makes this collab so special is that Sendero shares our pioneering spirit, our love of quality, and our deep respect for Western heritage. Together, we’ve built a collection that captures the Spirit of the West and the Soul of the Wild - reimagined for today’s explorers and cowboys.
Just like any good trail, this collection won’t stick around forever. Each piece is made in small batches, so when it’s gone, it’s gone. If you’re the type who lives for the next big adventure - don’t miss your chance to grab a piece of it.
FAQs
How can I layer Ariat X Sendero pieces for a classic Western look that works year-round?
Start with a Sendero graphic tee or Western snap shirt as your base, then layer with an Ariat denim jacket or puff jacket in cooler weather. This combo keeps you warm while maintaining authentic cowboy style.
Is Sendero Provisions Co. a Texas-based company?
Sendero Provisions Co. was founded in Waco, Texas, and proudly remains based in Texas. Known for its deep roots in the American Southwest, Sendero blends rugged outdoor culture with a bold, creative edge that reflects its Lone Star State origins.
What sizes and fit options are available in the Ariat X Sendero collection?
Sendero shirts are known for their true-to-size fit, and this collaboration follows the same approach.
Apparel: Available in Women’s XS–XXL and Men’s XS–XXL. Our men's t-shirts and hoodies as well as our Sendero Stockton Jacket are cut in standard men’s sizing but designed for everyone to make their own. For a closer fit, women may prefer to select one size down.
Footwear: Offered in Men’s UK 6–12/EU 39-47 and Women’s UK 3–8.5/EU 36-42.5 - made with Ariat’s signature comfort and quality.
With inclusive sizing and a unisex fit across key pieces, the collection makes it easy to find your perfect style.
What is the meaning of ‘Sendero?’
Sendero means path or trail in Spanish a fitting name for a brand built around exploration and self-expression. It reflects the company’s commitment to creating gear for those who forge their own way.
