Ariat's Partnership with Country 2 Country: A Celebration of Music and Western Lifestyle
Ariat has proudly been the ‘Official Footwear and Denim Partner of Country to Country’ since 2019. Come and join us in the Town Square at this year’s C2C at The O2, London 13th to 15th March.
Country 2 Country (C2C) was established in 2013 and is Europe’s largest and most iconic country music festival. Held every March, the festival lights up three iconic cities - London, Glasgow, and Belfast - with three unforgettable days of the best country music. This year, C2C proudly presents an exceptional line-up of headliners including Zach Top, Keith Urban and Brooks & Dunn.
A Perfect Partnership
Ariat have been the ‘Official Footwear and Denim Partner of Country to Country’ since 2019, Ariat continues to strengthen its connection to the global country music community, blending fashion, function, and a shared passion for authenticity.
Elevating the Festival Experience
As an official partner of C2C, Ariat is bringing its iconic style and energy to festival-goers in exciting ways. This year, we have another impressive 69m2 stand and we’re excited to showcase our extensive products range including our stylish denim, apparel, and beloved Western boots. The larger stand also means more seating and convenient changing rooms, so you can comfortably try on your favourite items.
We’re excited to partner with The London Shoeshine Company again this year to bring something truly special to the festival. Not only can you have your beloved boots cleaned, but they are also offering the opportunity to have your boots and belts branded - completely free of charge, making them uniquely yours!
Our team will be on the lookout for standout festival styles. Bring your best country-inspired look - you might catch our eye and land a feature on our social media pages.
Looking Ahead
With the partnership between Ariat and C2C now underway, 2026 promises to be a landmark year for country music fans. Ariat’s presence at the festival goes beyond showcasing our iconic boots and apparel - it’s about creating experiences that bring the heart of the country lifestyle to life.
Whether you’re there for the music, the fashion, or simply to soak in the atmosphere, Ariat’s presence ensures that this year’s festival will be more memorable than ever.
So, dust off your boots, grab your hat, and join Ariat at C2C for a weekend that celebrates the best of country music and lifestyle. See you at C2C 2026! Come and join us in the Town Square at The O2, London 13th to 15th March.
