Ariat at Burghley Horse Trials 2024: A Celebration of Equestrian Excellence

The prestigious Burghley Horse Trials is one of just seven global CC5* events in the equestrian calendar, drawing top riders and passionate spectators from around the world. Known for it's thrilling competition, stunning setting, and unforgettable experiences we were proud to enhance the spectator experience as the supporting sponsor of the four big screens strategically placed around the event.

Ariat's Presence at Burghley

This was Ariat’s second year of sponsorship at the event, providing attendees with the opportunity to shop our latest country, western and work collections, as well as being one of the first places to find the newest additions to our country footwear collection - the Addison and Tilbury boots.

The Ariat Team were on hand to provide best in class fitting services and product advice in partnership with our key retailers on-site. Ayr, Bredon Hill, Brocklehursts, Elm of Burford, Townfields and Wychanger welcomed many of you to their stands, showcasing a great selection of our equestrian, country, and western styles.

A Memorable Experience at the Ariat Stand

The Ariat stand at Burghley offered the perfect location to not only purchase your next wardrobe favourite but also to meet some of our athletes and influencers. Visitors could ask questions, receive personalised advice, and even enter a competition for a chance to win a pair of our boots.

TikTok content creator Millie Stennett did a signing at the stand – this was really popular with people queuing for up to an hour to meet her. Fans had the chance to meet Millie in person, get autographs and take the opportunity to grab a selfie or two. Her presence created a memorable experience for all who stopped by the stand.

Ariat Athletes

Our sponsored athlete, Bella Innes Ker, marked her Burghley debut with an impressive 28th place finish, while also celebrating her 30th birthday on cross-country day.

It was also great to catch up with other members of our sponsored team including, Nicola Wilson, Mary King, Tina Cook and Stephanie Quintrell from Equine Para Adventures as well as many other cherished friends of the brand. 

Bringing the Action Closer

Burghley Horse Trials draws thousands of fans who come to witness world-class equestrian athletes compete. With so much to see and do, it’s easy to miss some of the action but the four Ariat big screens ensured that everyone had a front-row seat to the excitement, no matter where they were on the grounds.

The Ariat team had a great time welcoming lots of customers to the stand, both old and new and we’re already looking forward to next year’s event when we can do it all again.