Why Ariat Western Denim is the Best

Our 5-star reviews say it all: everyone loves Ariat jeans. Wondering what makes them so special? Here are seven reasons why Ariat jeans are top-notch.

1. A Fit for Every Body

When designing Ariat denim, the first thing we focus on is fit. We design not only for size, but also body type and we have some of best fit experts in the industry who understand how to design great fitting jeans for all shapes and sizes. We test each style and size on a variety of body types to ensure that every pair fits and flatters. We want you to be comfortable and confident in our jeans.

2. Unparalleled Comfort and Quality

Ariat jeans are made with the highest quality materials. We use ring-spun denim that is made to last and adds just the right amount of stretch where it matters. We also have no-chafe inseams sewn into our jeans for added comfort, and loop lock so your belt loops will never tear. Our 5-star reviews say it all – these jeans will take you through life and are made with comfortable denim to keep you comfy all day.

3. Made to Move

We manufacture our jeans to hold up to your active lifestyle and pay close attention to how they move with you throughout the day. We perform a hundred hours of wear testing with consumers like you to deliver the right fit and stretch for ultimate performance. Our high-quality fabrics ensure Ariat jeans hold their shape and never sag. We incorporate superior stretch and recovery where it matters.

4. Built to Last

We focus on creating durable, everyday jeans that are built to last. We incorporate performance features such as breathability, moisture wicking, and quick-dry technology depending on the style.

5. Designed for Your Life

It’s part of our ­design culture at Ariat to ensure our denim performs for all types of activities. While some styles are crafted with extra durability for the jobsite, others have legroom for riding. Overall, we want you to be comfortable living in your Ariat jeans -- both day and night. Our denim is versatile and built for the way you live.

6. Styles You’ll Love

It’s important to us that you have plenty of options when it comes to your jeans. We offer a range of washes, fits and designs to match your unique style. Whether you want a classic fit or something on the trendier side, we are constantly introducing new styles so there’s something for everyone.

7. Sustainable for the Planet

Ariat is striving to become more sustainable every single day. We work with sourcing partners who are leaders in denim production sustainability. The result is a high-quality sustainable denim products that is not only easy on the planet, but also great to wear.

We are taking initiative to reduce water and energy consumption during our manufacturing process. Our H2Lo denim styles utilise an innovative wash process that uses 50% less water than the typical process. Shop our H2Lo denim styles here.

The Design Team Behind Our Denim

Our denim team works tirelessly to bring you the best fits and technologies with each and every pair. Ariat’s VP of Denim Design Jen Shaw has been the mastermind behind our most beloved pairs of jeans for over 10 years. Learn about Jen’s story and how she approaches the denim design process.