Ariat Events 2026 – Where to Find Us
Join us at top events across Europe this year! Whether we’re proudly sponsoring major equestrian competitions or showcasing our latest collections at festivals and country fairs, we’d love for you to come and say hello!
We'll be updating this list throughout the year, so be sure to bookmark this page and check back regularly for new events!
Why visit Ariat at an event?
Joining these events gives us the chance to meet the Ariat community face-to-face. Whether you ride, work the land, or simply appreciate the lifestyle, there’s something for everyone to enjoy.
What you can expect at an Ariat stand…
- Chat with our team and discover more about our craftsmanship, innovation, and technology
- Meet and connect with our brand ambassadors
- Take advantage of on-site boot fitting across our Work, Western, and Country ranges
- Enjoy boot branding at selected shows – be sure to check our social channels for updates
- Come and experience Ariat in a whole new way – we can’t wait to meet you.
Want to see if we’ll be at your favourite event?
Follow us on Instagram to stay up to date with all our latest appearances.
FEBRUARY:
Gloucester Rugby Football Union
WHEN: 20th February 2026
MARCH:
Country 2 Country
WHEN: 13th - 15th March 2026
WHERE: The O2, London, United Kingdom
https://c2c-countrytocountry.com/
Gloucester Rugby Football Union - Slater Cup
WHEN: 28th March 2026
WHERE: Aston Villa Football Stadium, Birmingham, United Kingdom
https://www.gloucesterrugby.co.uk/content/gloucester-rugby-to-host-slater-cup-at-villa-park
APRIL:
Thame County Show
WHEN: 5th - 6th April 2026
WHERE: Thame, Oxfordshire, United Kingdom
https://www.livingheritagecountryshows.com/thame-country-fair/
MAY:
Badminton Horse Trials
WHEN: 6th - 10th May 2026
WHERE: Badminton House, Gloucestershire, United Kingdom
https://www.badminton-horse.co.uk/badminton-2026-tickets/
Royal Ulster Show
WHEN: 13th - 16th May 2026
WHERE: Balmoral Park, Lisburn, Ireland
Devon County Show
WHEN: 21st - 23rd May 2026
WHERE: Clyst St Mary, Exeter, United Kingdom
https://devoncountyshow.co.uk/
Royal Bath & West Show
WHEN: 28th - 30th May 2026
WHERE: The Bath and West Showground, Shepton Mallet, United Kingdom
https://www.bathandwestshowground.com/
JUNE:
Royal Cornwall Show
WHEN: 4th - 6th June 2026
WHERE: Wadebridge, Cornwall, United Kingdom
https://www.royalcornwallshow.org/
3 Counties Show
WHEN: 12th - 14th June 2026
WHERE: Malvern Worcestershire, United Kingdom
https://royalthreecounties.co.uk/
Royal Norfolk Show
WHEN: 24th - 26th June 2026
WHERE: Norfolk Showground, Norwich, United Kingdom
https://royalnorfolkshow.co.uk/
JULY:
Great Yorkshire Show
WHEN: 14th - 17th July 2026
WHERE: Harrogate, Yorkshire, United Kingdom
https://greatyorkshireshow.co.uk/
Royal Welsh Show
WHEN: 20th - 23rd July 2026
WHERE: Royal Welsh Showground, Llanelwedd, Wales
The New Forest & Hampshire Show
WHEN: 28th - 30th July 2026
WHERE: Brockenhurst, Hampshire, United Kingdom
https://www.newforestshow.co.uk/
AUGUST:
Western Motorhome and Caravan show
WHEN: 7th - 9th August 2026
WHERE: Malvern, Worcestershire, United Kingdom
https://threecounties.co.uk/events/the-western-motorhome-campervan-show/
World Equestrian Games Aachen
WHEN: 11th - 23rd August 2026
WHERE: Allianz Park, Aachen, Germany
https://www.aachen2026.com/de/
Country Calling Festival
WHEN: 14th - 16th August 2026
WHERE: Chelmsford, Essex, United Kingdom
https://www.country-calling.com/
SEPTEMBER:
British Western Festival
WHEN: 3rd - 5th September 2026
WHERE: Winter Gardens, Blackpool, United Kingdom
Burghley Horse Trials
WHEN: 3rd - 6th September 2026
WHERE: Burghley House, Stamford, United Kingdom
Newbury Show
WHEN: 19th - 20th September 2026
WHERE: Newbury Showground, Thatcham, United Kingdom
https://newburyshowground.co.uk/newbury-show-2/
Horsemanship Showcase
WHEN: 25th - 27th September 2926
WHERE: Bury Farm Equestrian Village, Leighton Buzzard, United Kingdom
BFBA Focus
WHEN: 26th - 27th September 2926
WHERE: Stoneleigh Park, Warwickshire, United Kingdom
