Ariat in cahoots with Sendero Provisions Co. presents a bold new collection embodying the Spirit of the West and the Soul of the Wild.
We are thrilled to announce that once again Ariat is the official sponsor of Footwear, Denim, and Country/Western Apparel at The Long Road Festival 2025!
Ariat Europe is proud to announce a new partnership with Gloucester Rugby and Gloucester Hartpury, becoming an Official Partner of both teams.
Ariat’s Heritage D Toe Western Boot has been featured in The Times style roundup, They’re Back! Just Don’t Call Them Cowboy Boots…. This feature highlights how classic Western boots have become the unexpected footwear hero for style-savvy wardrobes this season.
With the right care and maintenance, your Ariat riding boots are built to last. Here’s our guide to caring for your riding boots, from everyday maintenance to professional repair services.
Ariat was spotted all over Hyde Park at this year’s British Summer Time festival. Festival-goers showed us exactly how to style Ariat cowboy boots for long days of music, sunshine, and dancing.
Ariat’s Addison Boot has been spotlighted in Stylist’s festival fashion roundup, “The 6 Glastonbury style tribes you’ll see everywhere this festival season.”
Ariat’s Maggie Western Boots have earned a prime spot in Grazia’s essential shopping roundup, The Best Cowboy Boots for Women. Celebrated for their authentic Western design and premium craftsmanship, the Maggie boots perfectly balance heritage style with all-day comfort.
At Ariat, we believe in the power of determination, courage, and community. That’s why we’re honoured to sponsor "Ride to Independence", the 2026 mountain expedition led by the incredible women of Equine Para Adventures.
