Founder of the Dynamic Performance Hub and EQ Bands, Dee So'oialo, a specialist in rider and equine soft tissue, biomechanics and strength and conditioning, works with some of the leading horses and riders in the Olympic disciplines.

Director of Design Hollin Norwood’s Creative Spirit Drove Him to a Love of Leather. A craftsman at his core, Hollin isn’t afraid to get his hands dirty when sourcing the best possible raw materials for Ariat’s diverse collection of boots.

At Ariat, we value our deep connections with the outdoors – from the materials we use in our products to the members of our community who spend their days outside. Since our founding, we have emphasised the importance of developing products that stand the test of time. Being resourceful, responsible, and respectful remains a focal point for us today as we expand our sustainability initiatives.

“Secretariat ran flat into legend, started running right out of the gate and never stopped…” – William Nack for Sports Illustrated

Ariat jeans are fan favourites for all the right reasons: thoughtful details, long-lasting durability, and a range of fits to name a few. Find out why Ariat jeans are a cut above the rest.

Get to know Shane Holman — the brains behind the Western Boot styles you see at Ariat season after season.

Cowboy boot styles span many shapes, sizes, and materials for all personalities and occasions. Styles range from traditional to dress boots to work boots.

In celebration of International Women’s Day, we recently spoke with some of the incredible women in our Ariat family about what it means to be a leader.