The design of cowboy boots was hugely inspired by early European riding boots, particularly those of the Spanish vaqueros, who wore heeled, leather boots for managing cattle and riding through tougher terrains – these boots were known as ‘botas vaqueras’. Originally designed for practicality and durability, they evolved to become a western style staple.

Isuzu UK announced its exciting new partnership with renowned American clothing brand Ariat, marking the collaboration's official debut at this year’s prestigious 2024 Blenheim Palace International Horse Trials. This strategic partnership unites two iconic brands known for their commitment to craftsmanship, durability, and practicality. Both Isuzu and Ariat share a passion for quality and a dedication to serving those who demand more from their vehicles and clothing.

Designed by Ariat in collaboration with Yellowstone costume designer Johnetta Boone, fans can see the stunning limited-edition collection in the hit Paramount Network show’s new season. Available in the US only.

Over the last century, barrel racing has become one of the most popular events in rodeo. Requiring extreme speed, precision, and agility on the horse, it is an event that pushes riders to perfect the course and to hone their athleticism. With informal roots that grew into a major tradition in the rodeo community, discover our guide to barrel racing and learn more about this exciting rodeo event.

'Tis the season to show your loved ones just how much they mean to you. This Christmas, Ariat has you covered with our Christmas gift guide, featuring a curated selection of high-quality apparel, footwear, and accessory gifts for everyone on your list.

Brooke Teixeira, our Director of Western Denim and Women's Western Apparel for Ariat International, is a quintessential cowgirl. Beyond helping launch some of our most successful Western boots and jeans, she's also making waves in the Western world.

Introducing our newest Ariat International Brand Ambassador, 49ers quarterback Brock Purdy.