We were thrilled to sponsor The Long Road Festival this year, as the official sponsor of Footwear, Denim, and Country/Western Apparel.

With spring/summer just around the corner, Ariat takes a look at how to style your favourite denim for the season. Find our guide to the best jeans in spring.

Welcome to Bench Made—the most beautiful, handcrafted cowboy boots you’ll ever own.

Discover the Ariat new season Show Collection, designed for competition. Explore show boots, shirts, breeches, and more.

Draw inspiration for your look this season with these cute winter outfits with cowboy boots. Whether you’re attending weddings and holiday parties or riding in the arena, browse our style recommendations on how to wear cowboy boots in the winter.

Whether you’re a riding enthusiast, or just getting into this exciting sport, there are plenty of equestrian events to keep you entertained throughout the year. We’ve taken a look at some of the best annual festivals and shows that make up the equestrian event calendar, so you’ll never miss an event.

Founder of the Dynamic Performance Hub and EQ Bands, Dee So'oialo, a specialist in rider & equine soft tissue; biomechanics; and strength & conditioning, works with some of the leading horses and riders in the Olympic disciplines.

Ariat jeans are fan favourites for all the right reasons: thoughtful details, long-lasting durability, and a range of fits to name a few. Find out why Ariat Western jeans are a cut above the rest.

Get to know Shane Holman — the brains behind the Western Boot styles you see at Ariat season after season.