“Secretariat ran flat into legend, started running right out of the gate and never stopped…” – William Nack for Sports Illustrated
“Secretariat ran flat into legend, started running right out of the gate and never stopped…” – William Nack for Sports Illustrated
At Ariat, we believe in the power of determination, courage, and community. That’s why we’re honoured to sponsor "Ride to Independence", the 2026 mountain expedition led by the incredible women of Equine Para Adventures.
Escape the crowds and discover Winding Lake - a unique and welcoming retreat just moments from the Glastonbury Festival site.
Get ready to embrace the spirit of country music and western heritage with Ariat’s Country Western Festival Lookbook. From iconic cowboy boots to classic denim and statement accessories, we’ve curated must-have pieces to help you stand out at any festival.
From breaking in to cleaning, cowboy boot care can be a simple process—and even become a ritual. Learn more here on how to care for cowboy boots with our cowboy boot care tips.
Whether you’re slipping into cowboy boots for the very first time or shopping for someone else, knowing how cowboy boots should fit is essential. Our step-by-step guide makes it easy to find a pair that delivers unmatched comfort, timeless style, and a legacy of craftsmanship.
Whatever gets your adrenaline going, Ariat has you covered. From jeans that fit just right to shirts that beat the heat, our clothing and boots are designed to get you out there and keep you out there.
Whatever gets your adrenaline going, Ariat has you covered. From jeans that fit just right to shirts that beat the heat, our clothing and boots are designed to get you out there and keep you out there.
Ariat’s Turquoise Casanova Boot Featured in Absolutely Magazine’s Wish List.