Ariat Events 2026 – Where to Find Us

Join us at top events across Europe this year! Whether we’re proudly sponsoring major equestrian competitions or showcasing our latest collections at festivals and country fairs, we’d love for you to come and say hello!

08/06/2026

We'll be updating this list throughout the year, so be sure to bookmark this page and check back regularly for new events!

Why visit Ariat at an event?

Joining these events gives us the chance to meet the Ariat community face-to-face. Whether you ride, work the land, or simply appreciate the lifestyle, there’s something for everyone to enjoy.

What you can expect at an Ariat stand…

Chat with our team and discover more about our craftsmanship, innovation, and technology
Meet and connect with our brand ambassadors
Take advantage of on-site boot fitting across our Work, Western, and Country ranges
Enjoy boot branding at selected shows – be sure to check our social channels for updates
Come and experience Ariat in a whole new way – we can’t wait to meet you.

Want to see if we’ll be at your favourite event?

MARCH:

Country to Country

WHEN: 13th - 15th March 2026

WHERE: The O2, London, United Kingdom

Ariat has proudly been the “Official Footwear and Denim Partner of Country to Country” since 2019. Come and join us in the Town Square at this year's C2C at the O2, London!

https://c2c-countrytocountry.com/

Gloucester Rugby Football Union - Slater Cup

WHEN: 28th March 2026

WHERE: Aston Villa Football Stadium, Birmingham, United Kingdom

https://www.gloucesterrugby.co.uk/content/gloucester-rugby-to-host-slater-cup-at-villa-park

APRIL:

Thame County Show

WHEN: 5th - 6th April 2026

WHERE: Thame, Oxfordshire, United Kingdom

https://www.livingheritagecountryshows.com/thame-country-fair/

MAY:

Badminton Horse Trials

WHEN: 6th - 10th May 2026

WHERE: Badminton House, Gloucestershire, United Kingdom

Ariat is thrilled to be part of one of the most iconic events in the equestrian calendar! We're sponsoring the on-site screens at this year's Badminton Horse Trials and bringing a major stand filled with our latest Western, Country, Denim and Work apparel and footwear. You will also find Ariat stocked by our trusted retail partners on-site, including AYR Equestrian, Bredon Hill, Brocklehurst, Elm of Burford, Townfields and Wychanger!

https://www.badminton-horse.co.uk/badminton-2026-tickets/

Royal Ulster Show

WHEN: 13th - 16th May 2026

WHERE: Balmoral Park, Lisburn, Ireland

https://balmoralshow.co.uk/

Devon County Show

WHEN: 21st - 23rd May 2026

WHERE: Clyst St Mary, Exeter, United Kingdom

https://devoncountyshow.co.uk/

Royal Bath & West Show

WHEN: 28th - 30th May 2026

WHERE: The Bath and West Showground, Shepton Mallet, United Kingdom

This year, we are proud to be the official Sheep Shearing Sponsor, as well as sponsors of the Six Nations Sheep Shearing Championship and the Wool Handling Championships. Come along and expereicne the best of the countryside, and of course, Ariat's premium apparel and footwear.

https://www.bathandwestshowground.com/

JUNE:

Royal Cornwall Show

WHEN: 4th - 6th June 2026

WHERE: Wadebridge, Cornwall, United Kingdom

This year, we are proud to be the Friday Sheep Shearing Sponsor, supporting one of the event's key days of competition.

https://www.royalcornwallshow.org/

Three Counties Show

WHEN: 12th - 14th June 2026

WHERE: Malvern, Worcestershire, United Kingdom

Ariat is the official sponsor of the Young Farmers' Area and Tug of War Sponsor - supporting the next generation of British agriculture. You will also find us on-site with a stand featuring a curated selection of workwear, denim and western footwear.

https://royalthreecounties.co.uk/

Royal Norfolk Show

WHEN: 24th - 26th June 2026

WHERE: Norfolk Showground, Norwich, United Kingdom

https://royalnorfolkshow.co.uk/

JULY:

Great Yorkshire Show

WHEN: 14th - 17th July 2026

WHERE: Harrogate, Yorkshire, United Kingdom

Ariat is proud to be sponsoring the Fashion and Celebrity Chat Show stage at this year's Great Yorkshire Show. You will also find us at our usual stand, fully stocked with Ariat's premium collections across Country, Western, Denim and Workwear.

https://greatyorkshireshow.co.uk/

Royal Welsh Show

WHEN: 20th - 23rd July 2026

WHERE: Royal Welsh Showground, Llanelwedd, Wales

Ariat is proud to be the official sponsor of the Shearing Stage at this year's Royal Welsh Show, celebrating the skill, heritage, and dedication at the heart of the agricultural community.

https://rwas.wales/

The New Forest & Hampshire Show

WHEN: 28th - 30th July 2026

WHERE: Brockenhurst, Hampshire, United Kingdom

https://www.newforestshow.co.uk/

AUGUST:

Western Motorhome and Caravan show

WHEN: 7th - 9th August 2026

WHERE: Malvern, Worcestershire, United Kingdom

https://threecounties.co.uk/events/the-western-motorhome-campervan-show/

World Equestrian Games Aachen

WHEN: 11th - 23rd August 2026

WHERE: Allianz Park, Aachen, Germany

https://www.aachen2026.com/de/

Country Calling Festival

WHEN: 14th - 16th August 2026

WHERE: Chelmsford, Essex, United Kingdom

https://www.country-calling.com/

SEPTEMBER:

British Western Festival

WHEN: 3rd - 5th September 2026

WHERE: Winter Gardens, Blackpool, United Kingdom

Burghley Horse Trials

WHEN: 3rd - 6th September 2026

WHERE: Burghley House, Stamford, United Kingdom

Ariat is proud to return as a Supporting Sponsor of the Giant Burghley Horse Trials Big Screens - bringing you all the live action, up close and centre stage once again! While you're soaking up the excitement of the trials, be sure to visit us and shop our latest collections across Country, Western and Workwear apparel and footwear.

https://burghley-horse.co.uk/