Discover the Ariat new season Show Collection, designed for competition. Explore show boots, shirts, breeches, and more.

Draw inspiration for your look this season with these cute winter outfits with cowboy boots. Whether you’re attending weddings and holiday parties or riding in the arena, browse our style recommendations on how to wear cowboy boots in the winter.

Whether you’re a riding enthusiast, or just getting into this exciting sport, there are plenty of equestrian events to keep you entertained throughout the year. We’ve taken a look at some of the best annual festivals and shows that make up the equestrian event calendar, so you’ll never miss an event.

Founder of the Dynamic Performance Hub and EQ Bands, Dee So'oialo, a specialist in rider & equine soft tissue; biomechanics; and strength & conditioning, works with some of the leading horses and riders in the Olympic disciplines.

Ariat jeans are fan favourites for all the right reasons: thoughtful details, long-lasting durability, and a range of fits to name a few. Find out why Ariat Western jeans are a cut above the rest.

Get to know Shane Holman — the brains behind the Western Boot styles you see at Ariat season after season.

Director of Design Hollin Norwood’s Creative Spirit Drove Him to a Love of Leather. A craftsman at his core, Hollin isn’t afraid to get his hands dirty when sourcing the best possible raw materials for Ariat’s diverse collection of leather Western boots.

“Secretariat ran flat into legend, started running right out of the gate and never stopped…” – William Nack for Sports Illustrated

At Ariat, we are committed to becoming more eco-friendly one step at a time. We value our deep connections with the outdoors – from the materials we use in our products to the members of our community who spend their days outside. Since our founding, we have emphasised the importance of developing products that stand the test of time. Being resourceful, responsible, and respectful remains a focal point for us today as we expand our sustainability initiatives. Discover our Earth Day initiatives and how we strive to produce sustainable clothing that can be worn and loved for longer.