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Jennifer ’s obsession with denim began while still in high school through her entreprenuring spirit – she embellished the jeans of her classmates for $5 a pop.  Today, she’s Ariat’s Senior Director of Denim Design.

Jen’s 70’s boho rocker style is influenced by the likes of Chrissie Hynde, Debbie Harry and Johnny Cash, and she imparts those qualities of authenticity and storytelling into her personal aesthetic, as well as her designs.  She’s keeping quiet about what’s in the pipeline for new styles at Ariat but we’re sure they will be cool.  Check out her Stardust boots and Onyx Skinny/Laced up denim by Ariat paired with a sleek jacket she picked up on her travels, and her own shirt and accessories.