Founder of the Dynamic Performance Hub and EQ Bands, Dee So'oialo, a specialist in rider and equine soft tissue, biomechanics and strength and conditioning, works with some of the leading horses and riders in the Olympic disciplines.

Director of Design Hollin Norwood’s Creative Spirit Drove Him to a Love of Leather. A craftsman at his core, Hollin isn’t afraid to get his hands dirty when sourcing the best possible raw materials for Ariat’s diverse collection of boots.

“Secretariat ran flat into legend, started running right out of the gate and never stopped…” – William Nack for Sports Illustrated

Ariat jeans are fan favourites for all the right reasons: thoughtful details, long-lasting durability, and a range of fits to name a few. Find out why Ariat jeans are a cut above the rest.

To ensure your new half chaps fit perfectly, follow these instructions for measuring and finding your size.

Learn how to fix scuffed leather boots with our step-by-step guide and bring your boots back to life.