Ariat at Badminton Horse Trials 2025

About Badminton Horse Trials

The Badminton Horse Trials is one of the most prestigious and beloved events in the equestrian calendar. Held annually at the historic Badminton House in Gloucestershire, this five-day spectacle brings together the world’s top riders to compete in the elite discipline of eventing - a thrilling combination of dressage, cross-country and show jumping.

Beyond the action, Badminton is a true celebration of country life. With over 150,000 visitors each year, it’s also a major shopping destination, featuring premium brands, artisan goods, and equestrian must-haves.

A Perfect Partnership

This year, Ariat is proud to return as the sponsor of the on-site big screens at Badminton Horse Trials - bringing fans even closer to the action. From breath taking cross-country runs to elegant dressage performances, these screens help showcase the very best of equestrian sport in real time.

As a brand rooted in performance, innovation, and a deep love for the equestrian lifestyle, Ariat’s partnership with Badminton is a natural fit. We’re honoured to support an event that shares our passion for excellence, tradition, and connection with the riding and outdoor community.

Explore Our Latest Collections

In addition to sponsoring the on-site screens, we’re excited to bring a major stand to Badminton Horse Trials 2025, showcasing our latest Western, Country, Denim, and Work apparel and footwear. While we won’t be retailing equestrian products directly, you’ll have the opportunity to check out the new Palisade Boot Collection.

Our team will be on hand to talk you through the impressive features of the Palisade boots. Afterwards, you can head to our trusted retail partners – Ayr Equestrian and Wychanger - for expert fittings and to purchase your perfect pair.

You’ll also find Ariat stocked by our trusted retail partners on-site, including Ayr Equestrian, Bredon Hill, Brocklehurst, Elm of Burford, Townfields, and Wychanger.

Looking Ahead

We can't wait to welcome you to Badminton Horse Trials 2025! Whether you’re stopping by our stand to explore the latest collections or catching the action on the big screens, it’s sure to be an unforgettable experience.

Get ready for a weekend full of style, sport, and surprises - we'll see you there!