Ariat International, Inc. Online Privacy Policy

Last Updated: November 30, 2023

This Privacy Policy explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.

When we refer to “Ariat” or “we”, “us” or “our” we mean either Ariat, International, Inc. or the relevant Ariat group company which provides you with our services and mobile and web-based applications (namely, Ariat Europe, Ltd.)

This Privacy Policy only applies to personal information that we collect from you, including gathered through our website at (“Website”) and other places that link to it. It does not apply to information we collect from our employees.

If you have any questions or concerns about our use of your personal information, then please contact us using the contact details provided at the bottom of this Privacy Policy.

1. What does Ariat do?

Ariat is a manufacturer and retailer of footwear, apparel, and accessories, headquartered in the United States but with group companies worldwide.

2. What personal information does Ariat collect and why?

The personal information that we collect about you broadly falls into the following categories:

Information that you provide voluntarily

Certain parts of our Website ask you to provide personal information voluntarily: for example, we ask you to provide your contact details (including your name, address and e-mail address) and billing details in order to register an account with us, to process and fulfil your orders, to subscribe to marketing communications from us, and/or to submit enquiries to us. We use this information to create and administer your account, send you marketing communications, provide you with the products you purchase, and to respond to your enquiries. You may also voluntarily provide us with certain limited information about your health if you have an adverse reaction to one of our products. This helps us process your requests. If you apply for a job with us, we collect resumes, education, and employment history. This also includes information about your skills and qualifications for the position. We use this information to evaluate your application.

Information that we collect automatically

When you visit our Website, we collect certain information automatically from your device. In some countries, including the United Kingdom and countries in the European Economic Area (EEA), this information may be considered personal information under applicable data protection laws.

Specifically, the information we collect automatically include information such as your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g., country or city-level location) and other technical information. We also collect information about how your device has interacted with our Website, including the pages accessed and links clicked.

Collecting this information enables us to better understand the visitors who come to our Website, where they come from, and what content on our Website is of interest to them. We use this information for our analytics purposes and to improve the quality and relevance of our Website to our visitors.

Some of this information may be collected using cookies and similar tracking technology, as explained further under the heading “Cookies and similar tracking technology” below.

Information that we obtain from third party sources

From time to time, we receive personal information about you from third party sources (including event vendors or promotional partners) but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

The types of information we collect from third parties include your name and email address and we use the information we receive from these third parties to: 1) notify you of contest results, 2) to subscribe to marketing communications from us, and 3) to submit enquiries or product feedback to us.

We combine information

We combine information collected in-person with that we receive online. We may also combine information we get from a third party with information we already have. We also combine information we have with information we get from our related companies.

3. Who does Ariat share my personal information with?

We may disclose all categories of your personal information to the following categories of recipients:

  • to our group companies, third party services providers and partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Website and to support the fulfilment of your orders), or who otherwise process personal information for purposes that are described in this Privacy Policy or notified to you when we collect your personal information (such as advertising, sweepstakes, analytics, research, customer support, fraud prevention and legal services)
  • to our authorized distributors and/or shipping partners to process and deliver your order.
  • to any competent law enforcement body, regulatory, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, or (iii) to protect your vital interests or those of any other person;
  • to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger, or acquisition of any part of our business.
  • to any other person with your consent to the disclosure.
  • to others as we describe to you or as otherwise permitted by law

Also, Ariat may provide aggregate statistics about our customers, sales, traffic patterns, and related site information to reputable third-party vendors.

Your personal data is shared with Experian Ltd for the purposes of managing a service called Club Canvasse, a home shopping and direct retailer data co-operative of which Ariat Europe Limited are members. By sharing information on what customers buy and pooling that with contributions from other members of the co-operative, the service allows Ariat Europe Limited to better understand our customers and to communicate with you more effectively. Please note, your personal information is not shared with any of the other members of the co-operative, and only aggregated data on the number and value of purchases is provided to members e.g. we will receive a report which states how many customers who have bought from us in the last 0-12mths, and who have also bought from other members of the co-operative in the last 0-12mths, or the last 24mths, last 36mths etc. To understand more please click through to Experian’s website to understand more about their marketing services.

We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors categories. Retailers share information about their customers and what they buy. Epsilon Abacus processes this information as a processor on behalf of the retailers to help them understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending individuals suitable offers that should be of interest to them, based on what they like to buy. You can learn more about how Epsilon Abacus processes your personal information in their Privacy Policy, which is available here:

4. Our business purpose for processing personal information

Our purpose for collecting and using the personal information described above (known as the “legal basis” in the EEA/UK) will depend on the personal information concerned and the context in which we collect it. We set out the purposes for each activity in the table below:

Activity Purpose Legal basis
Setting up your account To enable you to use our website and purchase products. We have a legitimate interest in setting up customers on our system.
Payment processing So that we can receive payment for the products you order or to give refunds where you have returned goods and are eligible. Necessary for the performance of our contract with you.
Recording our financial transactions with you To track what you have paid for and meet obligations in respect of tax etc. Necessary to meet legal obligations we are subject to.
Processing and fulfilling orders To select the products, you have ordered and ensure that they are delivered to you. Necessary for the performance of our contract with you.
Providing information about our services To keep you informed about the services we provide, including updates regarding placed orders. We have a legitimate interest in ensuring you are kept up to date about our services and the progress of your orders.
Sending direct marketing messages Sending you information and promotions about products that are similar to those you have previously purchased from us. We send these because we think you may be interested, and we have a legitimate interest in promoting these products. We will always provide you with an opportunity to opt out of future messages.
Providing you with information about other products or offers we think you may be interested in. Where we want to send you promotional messages that are not similar to anything you’ve bought from us before, we will only do so with your consent.
Customer service Dealing with enquiries or complaints that you may have or obtaining feedback on our products and service. We have a legitimate interest in ensuring our customers are happy.
Analytics and market research To monitor and improve our product offering and the usability of our website. We have a legitimate interest in undertaking these activities.
Protecting the security of our systems To monitor usage and account logins to help monitor and protect our systems, including in relation to user accounts. We have a legitimate interest in activities designed to protect our systems and our users’ accounts.

If we ask you to provide personal information to comply with a legal requirement or to perform a contact with you, we will tell you about this at the relevant time of collection and let you know whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

5. Cookies and similar tracking technology

Some of the data may be collected automatically using tracking technologies, including information about the types of Cookies we use, why, and how you can control Cookies, please see our Cookie Policy here.

6. What security measures does Ariat use?

We use reasonable security measures to protect the personal information that we collect and process about you as required by relevant law. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot promise that your use of our website will be completely safe.. We encourage you to use caution when using the Internet. This includes not sharing your passwords.

7. International data transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).

Specifically, our Website servers are located in the United States, and our group companies and third-party service providers and partners operate around the world. This means that when we collect your personal information, we may process it in any of these countries. If you live outside of the United States and choose to use this website, you understand that it is at your own risk. Information we transfer from Europe to the United States will be subject to appropriate safeguards under applicable law. Those safeguards may include standard data protection clauses approved by the European Commission and available on their website at europea.lex. Depending on the transfer, we consider whether additional safeguards may be needed.

You can request a copy of the international data transfer agreement we have implemented to transfer your personal information from the EEA or UK using the contact details provided under the “How to contact us” heading below. The version you receive may involve redactions to protect confidential and/or commercially sensitive information.

8. Data retention

We retain personal information we collect from you as long as it is necessary or relevant for the practices described in this Privacy Policy. We also keep information as otherwise required by law.

9. Your choices and rights

Your Choices

You can unsubscribe from our marketing emails by clicking “Unsubscribe” at the bottom of the email or by contacting us using the contact details provided under the “Contact Us” heading below. Even if you opt out of getting marketing emails, we will still send you transactional messages. These include responses to your questions or other necessary information about your account.

Your Rights

California residents should view this page for further information on your rights and how to exercise them. If you live in the EEA, UK, California, Colorado, Virginia, or jurisdictions with similar laws, you have additional rights. Those rights are:

  • access: you can ask us for copies of the personal information we currently hold about you;
  • correct:you can request that we correct information that you think is inaccurate or ask us to complete information that you think is incomplete;
  • deletion: you can ask us to erase your personal information in certain situations;
  • portability: you can ask us to provide you with a machine-readable copy of information you have provided to us or ask us to transfer that information to another service provider;

Nevada residents: you may email us at the address at the end of this policy to opt out of the future sale of your information to a third party so that they may license or sell information.

EEA/UK Residents: Visitors from the EEA and UK may have additional data protection rights. In addition to the rights described above, you may also request that we restrict the processing of your personal information in certain circumstances. You may also object to our processing of your personal information in certain instances. You can also withdraw your consent. You also have the right to direct complaints about our privacy practices to your local Data Protection Authority. Contact details for data protection authorities in the EEA, UK, Switzerland and certain non-European countries (including the US and Canada) are available here.

How it works: You can make a request to exercise any of these rights by filling out this form or using the contact details provided under the “How to contact us” heading below. When you submit your request, we use information you provide to verify your request. We do this by matching the information you provide with information we already have about you. If you are submitting a request on behalf of someone, we may ask for additional information to verify your identity. This may include providing proof that you are registered with the Secretary of State to act on someone’s behalf or proof of a power of attorney. These rights are not absolute. In some situations we may not be able to process your request. This may include if a legal exception applies. We’ll let you know when or if a right doesn’t apply to you. You will not be discriminated against for exercising a privacy right. If you disagree with our decision you can contact us as described at the end of this policy.

10. Children

Our websites and other services are meant to be accessed by adults. Ariat’s website and its content are directed to people who are at least 16 years of age or older. If you are a parent or legal guardian and think your child has given us information, you can write to us or email us at the addresses provided at the end of this Policy. Please mark your inquiries “Parental Information Request.” Parents, you can learn more about how to protect children’s privacy on-line here.

11. California Privacy Rights

If you are a California resident, you have certain rights with respect to your personal information. For further information on your rights and how you may exercise them, please click here.

12. Updates to this Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will notify you of any material changes to this Privacy Policy.

You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy.

How to contact us

If you have any questions or concerns about our use of your personal information, please contact us using the following details:

US Residents:

Ariat International, Inc.
1500 Alvarado Street
San Leandro, CA 94577
Phone: 510-477-7000
Toll Free: 800-899-8141
Fax: 510-477-6900

UK Residents:

Ariat Europe Ltd.
Princes Manor Barn
Reading Road
Harwell, Didcot
Oxfordshire, England, OX11 0LU
Phone: +44 1367 242818

EEA Residents:

Ariat EU B.V.
Baxter Building B.V.
Muiderstraat 1, 1011 PZ
Phone: +44 1367 242818

The data controller of Ariat EEA and UK residents' personal information is Ariat Europe Ltd which is registered with the Information Commissioner’s Office with registration number ZA109684.