From the first sketch to the final stitch, Ariat jeans are designed for real life. We build denim that works as hard as the people who wear it. Whether you're riding, working, or wearing every day, our jeans move with you, hold their shape, and look good doing it. 

Ariat’s latest addition to its countryside collection has arrived - the Woodstock Rubber Boot. Designed with outdoor living in mind, it delivers the perfect balance of performance and effortless style.

Ariat in cahoots with Sendero Provisions Co. presents a bold new collection embodying the Spirit of the West and the Soul of the Wild.

At Ariat, we believe in the power of determination, courage, and community. That’s why we’re honoured to sponsor "Ride to Independence", the 2026 mountain expedition led by the incredible women of Equine Para Adventures.

British Showjumping is delighted to announce that Ariat has joined the British Showjumping Business Partnership, which plays a pivotal part in assisting the sport to meet its own performance pathway objectives with the International Stairway series playing a major role.

Designed with both style and performance in mind, the redesigned Palisade tall riding boot collection combines technology with classic craftsmanship to provide equestrians with the perfect blend of comfort, durability, and aesthetic appeal.

Show your team spirit with the new Ariat Team Collection - rider-loved performance meets fresh styles and fan-favourite colours.

Welcome the newly redesigned Ariat Heritage Paddock Boot - redesigned with modern styling, enhanced comfort, and updated branding.

Ebony Horse Club is a London-based charity that empowers young people from disadvantaged communities by providing access to horses, riding lessons, and opportunities to develop essential life skills. Based in Brixton, they offer a safe and supportive environment where young people can build confidence, resilience, and friendships while connecting with animals and nature.

Ariat has been a long-standing supporter of Ebony Horse Club, kindly providing them with footwear that their young people can wear when attending the stables. This partnership has played a role in enabling the young people at Ebony Horse Club to take part in all their equestrian activities, helping them build confidence and stay focused as they hone their riding skills.