Isuzu UK announced its exciting new partnership with renowned American clothing brand Ariat, marking the collaboration's official debut at this year’s prestigious 2024 Blenheim Palace International Horse Trials. This strategic partnership unites two iconic brands known for their commitment to craftsmanship, durability, and practicality. Both Isuzu and Ariat share a passion for quality and a dedication to serving those who demand more from their vehicles and clothing.

Designed by Ariat in collaboration with Yellowstone costume designer Johnetta Boone, fans can see the stunning limited-edition collection in the hit Paramount Network show’s new season. Available in the US only.

Brooke Teixeira, our Director of Western Denim and Women's Western Apparel for Ariat International, is a quintessential cowgirl. Beyond helping launch some of our most successful Western boots and jeans, she's also making waves in the Western world.

Introducing our newest Ariat International Brand Ambassador, 49ers quarterback Brock Purdy.

With spring/summer just around the corner, Ariat takes a look at how to style your favourite denim for the season. Find our guide to the best jeans in spring.

Welcome to Bench Made—the most beautiful, handcrafted cowboy boots you’ll ever own.

Discover the Ariat new season Show Collection, designed for competition. Explore show boots, shirts, breeches, and more.

Draw inspiration for your look this season with these cute winter outfits with cowboy boots. Whether you’re attending weddings and holiday parties or riding in the arena, browse our style recommendations on how to wear cowboy boots in the winter.

Founder of the Dynamic Performance Hub and EQ Bands, Dee So'oialo, a specialist in rider & equine soft tissue; biomechanics; and strength & conditioning, works with some of the leading horses and riders in the Olympic disciplines.