Luke Collins was born in North Carolina. Collins has worked on his family-owned ranch for the majority of his life, attending to live stock needs, the house, and all that comes with running a full-time ranch. Although Collins is a rancher, his true passion lies in the sport of bull riding. Collins trained from a young age with his late father on their mechanical bull.
Now, Collins is a champion bull rider with the PBR (Professional Bull Riders), a status that is not easy to obtain. In a historic and career-changing move, Collins attempted to ride the famously difficult bull, Rango, nearly costing him everything. Collins’ sponsor, Ariat International, one of the leading western footwear and apparel brands, has been a long time, constant supporter and partner for his PBR career.