(Union City, CA) April 29, 2013 – Ariat International, Inc., the leader in innovative Western and English equestrian apparel and footwear, introduces its Fall 2013 Fashion Footwear Collection. The theme for the season, Reinventing Tradition, combines Ariat’s equestrian heritage with modern design to create unique, contemporary boots. Featuring premium leathers, artisan techniques and unmatched comfort, the Fall 2013 Fashion Footwear Collection captures the heart of Ariat’s authentic brand legacy. The capsule includes footwear with uniquely crafted and hand-finished vintage design elements such as distressed leather, marble finishes and hand sewn soles. Handmade embroideries and supple antiqued leather embody the lifestyle, while innovative materials and construction provide the comfort, quality and durability that are the hallmark of an Ariat product. “This season we found inspiration for our fashion footwear collection in vintage boutiques,” said Tiss Dahan, vice president of footwear at Ariat International. “The handmade details and rare materials we unearthed enabled us to create a line that blends elements of the past into a look for the future. The new collection draws on bothEnglish and Western heritage with an emphasis on style.” Availability Ariat’s Fall 2013 fashion footwear collection launches for Men and Women in September 2013. Ranging in price from $154.95 to $349.95, the line will be available at select retailers, boutiques and at www.ariat.com.