Ariat Brings Unparalleled Craftsmanship and Sleek Design to New Line of Fall Boots
Union City, Calif. March 20, 2012 -Ariat International, the leader in innovative Western & English footwear, announces a new collection of fashion boots. Featuring premium leathers, classic equestrian details and unmatched comfort, this collection captures the best of Ariat’s authentic heritage.
Ariat has been designing technically-advanced footwear for the world’s top equestrian athletes since 1993. Ariat’s new fashion collection is uniquely crafted and hand-finished with classic equestrian design elements. Hardware, tooling and embroidery embody the lifestyle, while innovative materials and construction provide the comfort, quality, and durability that are the hallmark of an Ariat product.
“We leveraged nearly 20 years of equestrian footwear design experience to develop this unique collection,” comments Beth Cross, president and CEO of Ariat International. “We are very enthusiastic about the boots and believe they will resonate well with both current and new consumers interested in high quality, authentic equestrian styling.”
Ariat’s new fashion collection will launch this fall, shipping both men’s and women’s styles starting in September 2012. Retail prices will range from $100 to $348. The three collections in the women’s line include English Manor, Country and Western Americana; and the men’s collection is named Rocky Mountain. The line will be available at select retailers, boutiques and on ariat.com.