Shane works as the Director of Western Consumer Trend and Business Development for western apparel, footwear and accessories.  She is a rider as well and has an eye and ear open at all times to capture the next trend for Ariat!

Her favorite thing about working at Ariat: “Interpreting mainstream trends to meet the needs and desires of western consumers. I also love seeing consumers wear product I dreamed up or was part of creating. So exciting to see consumers wearing and loving products I am passionate about.”