You may have seen Ariat’s Western Footwear Product Manager, Austin, in the ring (he’s a champion Team Roper) or in our education videos (check out his boot profile video here).  

Austin cites the everyday cowboy as the inspiration for his traditional Western look and requires that items he buys are comfortable AND durable.   He’s wearing the M2 jean, Ranchero boots in Quicksand, and shirt, all from Ariat, and his own championship belt buckle from the 2006 West Coast Regional team roping finals in Paso Robles.

Favorite thing about working at Ariat?  Getting to wear products he’s developed, and creating items for a community of which he’s proud to play a part.