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Know where you stand contest
Enter for a chance to win a
VIP Trip
To see PBR Professional Bull Riders
& Free Boots for a year
Know Where You Stand
The Manifesto
  • There isn't a gym that builds strength of
    character. It comes from a place deep in
    the chest.
  • Hours spent working hard because
    someone depends on it. Doing things
    right because its the right thing to do.
  • Dreaming big, with feet on the ground.
    Live on your feet. Walk your walk.
  • Know Where You Stand
Tell us your story
For a chance to win
The Grand Prize or free boots
How to enter
Make it

Create an original photo, video, or story showing
how you embrace the #KWYS manifesto.
Share it

Post your entry to our Facebook or to Instagram
with #KWYS & @ariatinternational.
Win it

Grand Prize includes VIP trip for two to the
PBR, Madison Square Garden + a year's supply of
boots. Ten Runners up will receive a pair of free boots.
Enter Now
These Ariat leaders have inspired us to dream bigger and stand stronger.
Check out their stories to spur your imagination.
Beezie Madden
Ariat Athlete, Gold Medalist Show Jumper
There are no short cuts, accepting failure is not an option, and excellence for the sake of excellence leads to more
I believe in being very honest with myself about my work, my results and my career, knowing that I will get out exactly what I put into it. In answering to myself and being uncompromising about the standards I have set, I always know where I stand.
Brady Norman
Ariat Athlete, Champion Roper
To be great at a young age, you have to make a lot of sacrifices. When I'm tired, I think about how it feels to lose and that's what pushes more
I know where I stand and I know where I want to be. If I keep my head on straight, work hard, and stay humble I can reach those goals.
Mackenzie Drazen
Show Jumper & Supermodel
I've learned that you always have to have a plan a, b, and c because you never know where opportunities will take more
From modeling to the jumper ring to my education, determination has been a huge contributor to my success. Knowing where I stand means understanding that happiness is the road taken and not a destination. As my trainer Karen Healey always says “fight for it!” If a job is worth doing, it's worth giving every ounce of effort you have into it.
Cord McCoy
Ariat Athlete, Bull Rider
I know where I stand - I grew up one mile from where I live today, the youngest of five kids, and all I ever wanted to be was a more
I take it as an honor to be a cowboy and to have the opportunity to represent the cowboy way of life.